Performance Marketing Strategist Nait
NAIT (Northern Alberta Institute of Technology)
Use performance marketing, Google Analytics, and campaign optimization to advance NAIT’s measurable marketing goals through flexible work arrangements.This Marketing Strategist develops and executes strategic plans across digital, social, email, out-of-home, print, and audio channels. You will monitor leads, conversions, application submissions, and other KPIs while advising stakeholders with actionable insights. The temporary assignment ends on or before April 14, 2028, with possible extension.Key Responsibilities:
Develop strategic marketing plans and competitive positioningExecute paid advertising across Google, Facebook, LinkedIn, and InstagramAnalyze campaign performance and maximize measurable impactDeliver real-time insights supporting improved marketing KPIsShare findings and data-driven recommendations with stakeholdersRequirements:
Minimum five years developing strategic marketing plansExperience with Google search and display advertisingExperience creating effective email marketing campaignsKnowledge of SEO best practices and analytics platformsAbility to analyze problems and advise on solutionsApply performance marketing expertise, campaign analysis, and digital optimization to support NAIT’s audience acquisition objectives.
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Develop strategic marketing plans and competitive positioningExecute paid advertising across Google, Facebook, LinkedIn, and InstagramAnalyze campaign performance and maximize measurable impactDeliver real-time insights supporting improved marketing KPIsShare findings and data-driven recommendations with stakeholdersRequirements:
Minimum five years developing strategic marketing plansExperience with Google search and display advertisingExperience creating effective email marketing campaignsKnowledge of SEO best practices and analytics platformsAbility to analyze problems and advise on solutionsApply performance marketing expertise, campaign analysis, and digital optimization to support NAIT’s audience acquisition objectives.
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Vacancy posted 49 minutes ago
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