Risk Advisor - Media & Communications Practice

RISK ADVISOR, MEDIA & COMMUNICATIONS PRACTICE
Hire Date: January-March 2026Job Vacancy Status: New PositionABOUT PROLINK
PROLINK—Canada’s Insurance Connection—is an independent, employee‑owned insurance and risk management firm. Since 1982, we have operated with a strong commitment to integrity, honesty, and genuine care for our clients and colleagues. We specialize in delivering tailored insurance and risk management solutions to knowledge‑based industries across Canada, leveraging deep expertise in select sectors to help our clients build resilient, confident organizations.Our purpose is simple: to ensure our clients feel informed, supported, and secure in their decisions. We take pride in being responsive when it matters most and in building long‑term, one‑on‑one advisory relationships that position PROLINK as a trusted partner and advocate.Equally important, PROLINK is an employee‑focused organization. We believe our people are our greatest asset, and we invest in them accordingly—through flexible work arrangements, personal growth plans, inclusive culture, comprehensive benefits, and the opportunity to become an owner in the firm.THE ROLE
As a Risk Advisor within our Media & Communications Practice, you will play a key role in expanding PROLINK’s national presence among progressive media, communications, marketing and public relations firms. You will work with an established client base while actively developing new relationships, positioning yourself as a trusted advisor to organizations navigating complex professional, contractual, and operational risks.By developing deep knowledge of the media and communications sector, you will advise clients on a broad range of property and casualty (P&C) insurance solutions and risk management strategies. What differentiates PROLINK is our consultative approach: we go beyond transactional brokerage to deliver thoughtful, strategic advice grounded in industry insight and long‑term value.You will also contribute to PROLINK’s thought leadership by supporting the development of articles, tools, and insights that address emerging risk and insurance issues relevant to the media and communications community.As part of the broader Commercial Enterprise team, you will collaborate closely with colleagues across multiple industry practices. This includes participation in:Bi‑monthly Enterprise team meetings to share insights and best practicesWeekly sales and business development meetings focused on opportunity management and cross‑practice collaborationRegular check‑ins with the Account Management team to support renewals and client service excellenceKEY AREAS OF FOCUS
ADVISING
Provide strategic insurance and risk management advice designed to strengthen clients’ overall resilience. For mid‑market clients, this includes delivering PROLINK’s proprietary Panoramic Risk Assessment, aligning insurance programs and risk controls with each client’s broader business objectives.PROTECTING
Educate current and prospective clients on their risk exposures and recommend appropriate insurance and risk management solutions that address their evolving needs.BUILDING
Lead business development efforts for the Media & Communications Practice, with the long‑term objective of building a national practice and team that reflects PROLINK’s differentiated value proposition and consultative approach.In support of this, PROLINK uses a unique Broker of Record–led business development model, allowing relationships to begin with value rather than price. You will receive training in this approach, incorporating modern sales methodologies and behavioural science principles.RESPONSIBILITIES
Develop and execute a business plan for the media and communications segment, including annual targets and long‑term growth strategyEmbrace and apply PROLINK’s consultative business development methodology, engaging prospects at a strategic level and clearly articulating the value roadmap we deliverBuild strong relationships with clients and prospects to understand their:
Business strategies, challenges, and risk exposuresRisk management and mitigation approachesHow insurance and PROLINK’s expertise can support their objectives
Attend industry conferences and events to strengthen market presence, expand networks, and stay current on sector trendsCollaborate with senior management and colleagues to deliver optimal client solutions and enhance win ratesIdentify opportunities to cross‑sell and refer clients to other PROLINK practices, as appropriateParticipate in the client renewal process alongside the Practice Leader and Account Management teamServe as a subject‑matter resource on industry trends, insurance solutions, and emerging risks affecting media and communications firmsDemonstrate responsiveness and advocacy, ensuring clients feel supported during urgent situationsOversee or participate in claims advocacy as requiredEnsure accurate, timely billing and collection within established timelinesContribute to the development of risk management tools, white papers, webinars, and thought leadership contentMaintain accurate and current records in CRM and broker management systemsAct as a positive corporate citizen by:
Collaborating effectively across Commercial, Personal, and Life & Benefits teamsTreating colleagues with respect and accountabilityBuilding strong partnerships with insurers and underwritersDemonstrating care, professionalism, and a willingness to go above and beyond for clients and partners
QUALIFICATIONS
Licensing & Education – RIBO license requiredExperience – Minimum of five years’ business experience in insurance, underwriting, business development, or a related field. Direct experience in the media and communications sector is not required;
curiosity and willingness to learn are essentialSkills & Attributes – Strong client‑centric mindset and collaborative approach.
Proven ability to manage multiple priorities with strong organizational and time‑management skills.Professional presence with strong communication skills.Positive, empathetic, and engaging personality with a desire to continuously learn and share knowledge
WHAT WE OFFER
Competitive and flexible compensation structureComprehensive medical and dental benefits effective on your first dayHybrid work environment combining remote and in‑office flexibilityA culture that blends the professionalism of a national firm with the collaboration and care of a close‑knit teamClear opportunities for career growth, recognition, and advancementThe opportunity to become an owner in the firm alongside many of your colleaguesOUR COMMITMENT TO INCLUSION
At PROLINK, diversity, equity, inclusion, and accessibility are integral to who we are. We are committed to creating a workplace where employees feel valued, respected, and supported, and we proudly maintain an equal opportunity hiring process.We are happy to provide accommodations throughout the recruitment process. Applicants requiring accommodation are encouraged to let us know so we can support their needs.*Artificial intelligence will be used to screen, assess, and/or select applicants.*
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