Penn. Fashion Creative Director

Lead PENN.’s fashion-forward creative vision through art direction and visual merchandising in a hybrid environment supporting Canadian retail.Reporting to the VP Marketing, the Creative Director shapes campaigns, digital, e-commerce and in-store experiences. This permanent leader connects brand storytelling, product and customer experience across PENN.’s touchpoints. The role guides multidisciplinary teams spanning Art Direction, Graphic Design and Visual Merchandising.Key Responsibilities:
Define recognizable creative concepts from brand strategy and customer insightsOwn windows, mannequin styling, outfitting, signage and product presentationEvolve visual identity and brand codes across every channelLead Visual Merchandising evolution with Retail and MerchandisingDevelop creative leaders and multidisciplinary teams through clear feedbackRequirements:
Minimum 10 years’ progressive creative experience in fashion or retailCreative leadership experience supported by a strong portfolioVisual Merchandising and in-store creative experience at scaleExperience leading multidisciplinary creative teams and external partnersBilingual French and English communication across CanadaShape PENN.’s distinctive fashion authority through creative leadership, visual merchandising, campaigns and connected customer experiences.
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