Vice President, Sales and Marketing

Lead Growth. Build Relationships. Shape the Future.

Wightman is a family-owned communications company proudly serving communities across Southwestern Ontario with Internet, TV, phone, and mobility solutions. As we continue to grow, we are seeking an experienced and strategic Vice President, Sales and Marketing to lead our sales, marketing, customer service and business development efforts.

Reporting directly to the President & CEO, the Vice President, Sales and Marketing is a key member of the executive leadership team responsible for driving revenue growth, expanding market share, and strengthening Wightman’s position as the trusted choice in the communities we serve.

This is an opportunity for a hands‑on leader who thrives on building high‑performing teams, developing strategic relationships, and delivering measurable business results.

What You’ll Do

• Develop and execute sales and growth strategies that support Wightman’s long‑term business objectives.
• Lead revenue generation initiatives across business, consumer, and wholesale, services.
• Establish sales targets, KPIs, and performance metrics while ensuring accountability for results.
• Identify new market opportunities and support strategic business development initiatives.

Lead High-Performing Teams

• Provide leadership and direction to sales, marketing and customer service functions.
• Coach, develop, and inspire teams to achieve exceptional performance.
• Support the Business and Consumer Sales teams in closing strategic opportunities and key customer accounts.
• Develop pricing strategies and sales programs that drive profitable growth.

Strengthen Strategic Relationships

• Build and maintain strong relationships with customers, wholesale partners, vendors, suppliers, and industry stakeholders.
• Represent Wightman in executive‑level customer meetings, industry events, and community organizations.
• Act as a senior escalation point for significant customer concerns while promoting long‑term customer loyalty.

Advance Marketing & Market Presence

• Provide oversight and strategic direction for digital marketing initiatives, including website strategy, SEO, social media, advertising, analytics, and lead generation.
• Strengthen brand awareness and community engagement through active participation in local business and industry networks.

Contribute to Executive Leadership

• Collaborate with the executive team to support corporate strategy and annual business planning.
• Develop and manage departmental budgets and forecasts.
• Monitor market trends, competitive activity, and performance metrics to guide decision‑making and growth initiatives.

What You Bring

• Bachelor’s degree in Business, Marketing, Sales, or a related field.
• 10+ years of progressive leadership experience in sales, business development, or commercial operations.
• Proven success leading revenue growth and developing high‑performing teams.
• Strong strategic planning, relationship‑building, negotiation, and leadership skills.
• Experience developing KPIs, managing budgets, and driving organizational performance.
• Exceptional communication, customer relationship, and problem‑solving abilities.
• Experience within telecommunications, technology, or a related industry is considered an asset.
• Knowledge of telecommunications products, services, and carrier relationships is an asset.

Why Wightman?

At Wightman, we live by a simple principle: people come first. We are committed to delivering outstanding customer experiences while fostering a culture built on integrity, accountability, innovation, and community involvement.

If you’re a growth‑focused leader who is passionate about building teams, creating meaningful customer relationships, and helping shape the future of a growing organization, we’d love to hear from you.