Brand & Communications Manager
$80k per yearSun Peaks Resort
As Brand & Communications Manager, you’ll play a pivotal role in influencing and guiding how Sun Peaks Resort and the Sun Peaks Grand Hotel show up in the world. You’ll lead the day-to-day delivery of communications across owned, earned and shared channels, while keeping a talented team moving forward. Priorities can shift quickly in a mountain resort, so we’re looking for someone who brings energy, sound judgement and a positive, solutions-focused approach to the daily pivots that come with the territory.
This is a hands-on People Leader role with real autonomy. You’ll oversee three direct reports, keep plans and projects on track, provide clear direction and feedback, and confidently manage the details, all while coaching your team to think innovatively and approach deadlines with care and transparency.
You’ll be equally comfortable guiding campaign delivery, shaping content and messaging, overseeing social and e-newsletter channels, and working with external social monitoring and publishing platforms.
You’ll also oversee key internal communications activities, including the day-to-day operation of our internal communications platform and collaborative support of our Employee Experience team to keep employees informed, connected and engaged.
Curiosity about performance is equally important. You’ll be comfortable reporting on communications activity, interpreting analytics and using those insights to help guide decisions, refine approaches and strengthen results.
And the backdrop is hard to beat. You’ll do it all surrounded by mountains, outdoor adventure and a welcoming resort community. For someone who loves communications, developing people and life in the mountains, it’s a pretty compelling combination.
Compensation Information: $80,000 per annum
Physical Requirement: Medium; work activities involve handling loads up to 20kg; predominantly in an indoor setting.
This job position requires physical presence at the designated location.
The perks and benefits you’ll get to enjoy:
- Winter/Summer Season Lift, Trail and Golf passes
- Initial entitlement to three weeks of paid vacation
- Benefits plan and additional wellness components, including Health Spending Account and EFAP
- Participation in our RRSP and matching DPSP programs
- Company supported training and professional development opportunities
- Dining discounts within our hotel & Resort-owned outlets
- Retail discounts in our Resort-owned outlets
- Friends and family rates at the Sun Peaks Grand Hotel
- Reciprocal programs with partnering ski areas & hotels
- Eligibility for our ‘Pay for Performance’ incentive bonus program (after qualifying period), awarded to top performers
Skills you bring with you:
- Post-secondary education in Marketing, Communications, PR, Journalism, or a related field.
- Minimum 5 years of experience in communications, marketing, PR, or digital media.
- Experience in tourism, hospitality, or resort industries is an asset but not required.
- Must have experience leading a team with direct reports.
- Strong organizational and project management skills; proven ability to handle multiple and evolving priorities.
- Excellent writing, editing, and content development skills across digital and print platforms.
- Hands-on experience with social media management: engagement, content creation, reporting.
- Knowledge of media relations activities: drafting press materials, pitching, and taking inquiries.
- Familiarity with email newsletter platforms and communications technology tools.
- Proven ability to collaborate cross-functionally with creative, digital, marketing, and operational teams to achieve shared goals.
- Experience with issues management and coordinating crisis communications response preferred.
- Knowledge of analytics tools for tracking communications performance.
- A passion for outdoor recreation (skiing, snowboarding, biking, golfing) is considered a strong asset.
- Must be able to ski or snowboard confidently.
- Valid driver’s license.
Primary Responsibilities:
Team Leadership:
- Supervise and mentor a coordinator and two specialists within the brand & communications division.
- Provide day-to-day project oversight and guidance, ensuring deadlines and quality standards are met.
- Report progress, risks, and recommendations to the Director of Brand & Communications.
Brand Strategy & Messaging Execution:
- Translate brand strategy into actionable communications plans across owned, earned, and shared media.
- Develop messaging frameworks and content calendars that support seasonal campaigns and corporate initiatives.
- Craft and edit copy (or guide copy creation) for campaigns, newsletters, blogs, social, web, and media ensuring brand voice and consistency.
- Ensure in-resort communications (guest messaging, village touchpoints, signage) align with brand standards.
Media & Public Relations:
- In partnership with the Director, manage media relations, including drafting and distributing press releases, coordinating interviews, and maintaining media lists.
- Support proactive earned media opportunities while monitoring coverage to track brand reputation, through the Meltwater platform.
- Assist with community relations and stakeholder communications to support local engagement.
Digital & Social Media:
- Manage daily operations of all SPR and SPG social media channels and the Meltwater platform, including content creation, scheduling, monitoring, and engagement, in collaboration with the Digital Media Specialist.
- Collaborate with the Marketing team members on campaign alignment, ensuring organic social reflects paid initiatives while protecting brand integrity.
- Oversee newsletters, ensuring timely, brand-consistent distribution.
Internal & Guest Communications:
- Coordinate internal messaging and employee updates in collaboration with the Communications Coordinator.
- Oversee guest-facing communications such as operational updates, event messaging, and issues response.
- Oversee the Internal Communications and Collaboration Platform: Alpine Connect 2.0 (Beekeeper), customer data platform, and guest survey platform, in collaboration with the Communications Technology Specialist.
- Support community and partner communications to reinforce positive relationships.
Crisis and Issue Planning and Response:
- Maintain crisis communications protocols and issue management playbooks, ensuring readiness for rapid response.
- Draft holding statements, FAQs, and response content under direction of the Director.
Why join us?
We are Canada’s second-largest ski area and a passionate team committed to providing the finest mountain resort experience to our guests.
Our people are at the heart of what we do, making a difference to our guests and our workplace every single day. That’s why we invest in the employee experience; to ensure everyone can be at their best and live our values.
No matter who you are, or your career journey to date, once you join the team at Sun Peaks, you’ll get to feel part of our special community right away. You and your wellbeing matter to us; you’ll have plenty of opportunities to grow and learn, as well as enjoy everything our beautiful mountain resort has to offer. In return, we expect you to be passionate about working together to create special memories for our guests, while taking care of our precious environment for others to enjoy into the future.
We are an equal opportunity employer, committed to building a diverse and inclusive culture, and encourage applications from all qualified individuals.
We acknowledge that we live, work, and play on the traditional territory of the Secwépemc People.
Apply Now (copy & paste the link into a new browser): https://sunpeaks.clearcompany.com/careers/jobs/e9ecb72e-3a3a-d5a8-1b2a-d065ff8daf87/apply?source=3785087-CS-58771
$80k per year
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