Digital Product Marketing Manager Seo

RBC

Lead web content transformation for RBC Direct Investing in Toronto, using CMS expertise, SEO, and answer-engine optimization. This full-time role shapes discoverable digital experiences.As Manager, Digital Product Marketing, you will operate across web technology and content strategy. You will manage CMS operations, modernize website experiences, and structure content for search engines and AI-powered answer engines. You will partner with Product, Design, Marketing, Legal, and Compliance teams.Key Responsibilities:
Execute page redesigns, migrations, upgrades, and site-architecture initiativesManage page creation, templates, components, and publishing workflowsStructure content using schema markup and semantic HTMLConduct audits and gap analyses for authoritative contentReport organic traffic, visibility, engagement, and citation performanceRequirements:
Three-plus years in web content or digital marketingHands-on CMS experience with templates, workflows, and governanceStrong SEO, technical SEO, and structured-data knowledgeUnderstanding of AEO/GEO and AI search discoveryExperience with GA4 or Adobe Analytics and search consolesBring CMS management, SEO strategy, analytics, and AEO expertise to RBC Direct Investing’s evolving digital presence.
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