Strategic Digital Marketing Manager
NAIT (Northern Alberta Institute of Technology)
Shape NAIT marketing strategy through digital campaigns, analytics, and audience segmentation in a flexible work environment based in Canada.As a Marketing Strategist, you will advise internal clients, analyze business challenges, and develop integrated marketing programs. You will identify audiences, objectives, messages, and opportunities across paid, earned, and owned media. The position is temporary through April 14, 2028, with possible extension.Key Responsibilities:
Provide strategic marketing counsel and creative solutionsBuild integrated marketing and lead generation programsLead digital campaigns across search, social, email, and contentManage budgets, timelines, and cross-functional project deliveryOptimize campaigns using data, automation, and AIRequirements:
Bachelor’s degree or diploma in marketing or related fieldMinimum five years of marketing and advertising experienceExperience with multi-touch digital and traditional campaignsExperience using Google Ads, analytics, SEO, and email marketingStrong communication, project management, and stakeholder partnership skillsBring strategic planning, digital execution, analytics, and audience insight to NAIT’s Marketing and Communications Department.
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Provide strategic marketing counsel and creative solutionsBuild integrated marketing and lead generation programsLead digital campaigns across search, social, email, and contentManage budgets, timelines, and cross-functional project deliveryOptimize campaigns using data, automation, and AIRequirements:
Bachelor’s degree or diploma in marketing or related fieldMinimum five years of marketing and advertising experienceExperience with multi-touch digital and traditional campaignsExperience using Google Ads, analytics, SEO, and email marketingStrong communication, project management, and stakeholder partnership skillsBring strategic planning, digital execution, analytics, and audience insight to NAIT’s Marketing and Communications Department.
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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