B2c Saas Go To Market Manager

Build go-to-market enablement for Baselane’s B2C SaaS platform, creating partner resources and customer messaging from hybrid Toronto.As Product Marketing Manager, you will help internal teams and partners position and sell Baselane to prospective users. Your work spans enablement materials, partnership channels, product launches, and brand-aligned customer communications. You will collaborate with the Product and Brand teams while managing multiple deliverables across functions.Key Responsibilities:
Spin up new partnership channels with onboarding supportOversee enablement materials for sales activationWork with Brand on customer-facing collateralResearch customers through interviews and surveysGuide positioning across the customer journeyRequirements:
Bring 2–4 years of product marketing experienceManage complex projects and competing deliverablesCollaborate effectively with internal and external stakeholdersUse Asana and Notion collaboration tools comfortablyAttend Baselane’s Toronto office Tuesdays and ThursdaysBring go-to-market, enablement, and cross-functional collaboration skills to support Baselane’s growing landlord-focused financial platform.
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