Business Development & Marketing Director

About the roleWe are looking for a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing.
ResponsibilitiesSite and conversion
Own site experience, PDP optimization and checkout flow end-to-end
Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV
Optimize conversion and ensure site search and tracking perform reliably
Demand capture
Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets
Ensure accurate media tracking and attribution across paid channels and our performance marketing partner
Manage branded search, and paid social with audience-targeted, CAC/ROAS-optimized spend
Own SEO and monitor and experiment with AEO, to optimize for both
Lifecycle and retention
Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs (Frequent Steepers) with clear success metrics;
then implement and execute
Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement
Mentor and manage a small team of marketing specialists/analysts
Requirements
7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC
Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets
Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and paid media platforms, plus a BI tool (Looker, Tableau, or similar) for reporting
Comfortable with data: can build and interpret dashboards, run cohort/LTV analysis, and translate numbers into action
Experience running structured A/B and multivariate tests
Strong project management skills - able to juggle multiple campaigns and cross-functional stakeholders at once
Thrives in a fast-paced, dynamic environment
A bias toward action and iteration over perfection
Bonus: experience with marketplaces (Amazon, Walmart), performance-based affiliate/influencer programs, or loyalty programs
Location: Montreal or remote in Canada, with ability to travel
Sound good? Then join us in our mission of making the world smile - one cup at a time.
DAVIDsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.
Please let us know if you require accommodation during the recruitment process.
Insurance
Paid holidays
Life insurance
Insurance of medical and paramedical expenses
Sick leave
Employee Assistance Program (EAP)
Free parking
Recognition of years of service
Long Term Disability Insurance
Hours per Week: 40
Shift: Day
Schedule: Full-Time
The use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.
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