Marketing Manager, Full Time

The Director of Marketing is a senior leadership position responsible for developing, implementing, and overseeing the organization’s marketing strategy, brand positioning, market presence, customer engagement, and promotional activities. The role drives business growth by increasing brand awareness, generating qualified leads, expanding market reach, and strengthening customer relationships across domestic and international markets.The Director of Marketing leads the marketing team, manages corporate communications, oversees digital and traditional marketing initiatives, and collaborates with senior leadership to ensure marketing strategies align with organizational goals and growth objectives.Marketing and CommunicationsEmployment Type

Full-Time Executive PositionKey Responsibilities

Strategic Marketing Leadership

Develop and execute comprehensive marketing strategies aligned with corporate objectives.Establish annual marketing plans, budgets, and performance targets.Ensure marketing activities support organizational expansion and revenue goals.

Maintain and strengthen the organization’s corporate identity and brand image.Lead corporate storytelling and brand awareness campaigns.

Digital Marketing and Customer Acquisition

Oversee digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing.Develop customer acquisition and retention strategies.Optimize online presence and customer engagement platforms.Manage website performance and digital campaign effectiveness.Utilize marketing automation and CRM systems to improve customer experience.

Market Research and Intelligence

Conduct market analysis, competitor assessments, and consumer behavior studies.Identify customer needs and market opportunities.Provide strategic marketing insights to executive leadership.Develop data-driven recommendations for growth initiatives.

Advertising and Promotional Campaigns

Plan and oversee advertising campaigns across multiple platforms.Manage media relations, public relations, and promotional activities.Coordinate event marketing, exhibitions, conferences, and sponsorship programs.Evaluate campaign performance and return on investment (ROI).Corporate Communications

Oversee public relations initiatives and media engagement.Develop corporate publications, newsletters, and communication materials.Identify co-branding and collaborative marketing opportunities.

Lead, mentor, and develop marketing personnel.Establish performance objectives and professional development plans.Key Performance Indicators (KPIs)

The Director of Marketing may be evaluated on:Brand awareness growthLead generation performanceCustomer acquisition ratesDigital engagement metricsMarketing campaign ROIWebsite traffic and conversion ratesMarket share growthCustomer retention ratesRevenue generated from marketing initiativesMedia and public relations effectiveness

Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.Master’s Degree (MBA or Marketing specialization) is considered an asset.

Minimum 8–10 years of progressive marketing experience.At least 5 years in a senior management or leadership role.Experience in tourism, travel, hospitality, international business, conferences, or corporate services is highly desirable.

Strategic planning and executionBrand managementDigital marketing expertiseMarket research and analyticsLeadership and team managementPublic relations and communicationsBudgeting and financial managementStakeholder engagementCustomer relationship managementExcellent presentation and negotiation skills

The Director of Marketing is expected to:Increase brand visibility and market recognition.Generate sustainable customer growth.Improve customer engagement and loyalty.Deliver measurable marketing results and ROI.