Senior Manager Narrative Intelligence

Shape affirm’s brand strategy through audience intelligence, narrative measurement, and quantitative research in a remote-first environment. Connect evidence to decisions.As Senior Manager, Narrative Intelligence, you will build the analytical intelligence function behind affirm’s Brand & Communications strategy. You will combine surveys, segmentation, behavioral data, and external research to understand audiences and perceptions. Your work will define how narrative performance is measured and translated into action.Key Responsibilities:
Build evidence-based understanding of priority audiencesDevelop metrics, methodologies, and narrative measurement baselinesCreate dashboards, analytical standards, and shared intelligence toolsConnect research, media, social, search, and behavioral evidenceTranslate findings into positioning, messaging, and campaign strategyRequirements:
12+ years in consumer analytics or related fieldsExperience shaping brand, communications, marketing, product, or creative strategyFluency in survey design, segmentation, inference, and experimentationExperience using SQL, statistical, visualization, or business intelligence toolsAbility to translate complex evidence for analytical and creative audiencesLead affirm’s narrative intelligence practice by connecting rigorous research, measurable performance, and clear strategic recommendations.
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