Integrated Abm Campaign Manager
Tailscale
Drive integrated ABM campaigns at Tailscale using LinkedIn advertising and personalized experiences in a fully distributed company. Reach priority accounts across Enterprise and Mid-Market segments.As an Integrated ABM Campaign Manager, you will build campaigns for net-new acquisition and customer expansion. You will connect paid advertising, direct mail, gifting, content, and Sales outreach. The role requires campaign ownership from strategy through measurement, using data to improve engagement, meetings, pipeline creation, and progression.Key Responsibilities:
Own integrated ABM strategy, planning, execution, and optimizationDevelop audiences, messaging, budgets, channel plans, and metricsManage LinkedIn advertising and personalized landing pagesCoordinate direct mail, gifting, and prospect engagement workflowsPartner with Sales and Operations to activate campaignsRequirements:
Five or more years of B2B marketing experienceExperience building ABM campaigns for acquisition and expansionHands-on LinkedIn advertising and audience segmentation experienceExperience with marketing automation and personalized landing pagesComfort managing campaigns, stakeholders, testing, and performance dataApply integrated ABM, LinkedIn advertising, personalization, and data-driven optimization to advance Tailscale’s priority accounts.
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Own integrated ABM strategy, planning, execution, and optimizationDevelop audiences, messaging, budgets, channel plans, and metricsManage LinkedIn advertising and personalized landing pagesCoordinate direct mail, gifting, and prospect engagement workflowsPartner with Sales and Operations to activate campaignsRequirements:
Five or more years of B2B marketing experienceExperience building ABM campaigns for acquisition and expansionHands-on LinkedIn advertising and audience segmentation experienceExperience with marketing automation and personalized landing pagesComfort managing campaigns, stakeholders, testing, and performance dataApply integrated ABM, LinkedIn advertising, personalization, and data-driven optimization to advance Tailscale’s priority accounts.
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Vacancy posted 1 hour ago
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