Senior Product Marketing Manager Asana

Shape Asana’s voice for Marketing and Operations audiences from Vancouver, using persona research, positioning, and campaign strategy. Work in an office-centric hybrid schedule.As a Senior Product Marketing Manager, you will own audience strategy and messaging for Marketing and Operations leaders and practitioners. You will study workflows, tooling budgets, KPIs, and evaluation criteria. Your work will connect buyer insights with content, enablement, and acquisition campaigns.Key Responsibilities:
Own audience strategy, messaging, and positioning for Marketing and Operations buyersDevelop persona expertise across workflows, budgets, KPIs, and evaluation criteriaCreate narratives, web copy, whitepapers, demos, and presentationsTranslate Agentic Work Management into persona-specific value propositionsBuild enablement tools and net-new acquisition campaignsRequirements:
Product marketing experience within an enterprise SaaS organizationDeep persona-driven positioning experience for Marketing or Operations audiencesFamiliarity with work management, marketing technology, or operations softwareStrong storytelling, communication, analytical, and collaboration skillsCuriosity about AI tools and emerging technologiesBring audience marketing, AI storytelling, and cross-functional campaign expertise to Asana’s Marketing and Operations product marketing team.
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