Senior Product Marketing Manager

Shape product strategy through customer research, positioning, and go-to-market leadership in a hybrid Calgary role with flexible hours.Smart, Savvy + Associates is seeking a Senior Product Marketing Manager for a growing Canadian tech company. You will connect customer insights with product development, translating complex capabilities into clear value. The role spans discovery, launch execution, adoption, retention, and performance measurement.Key Responsibilities:
Lead positioning, messaging, campaigns, and launch executionConduct qualitative and quantitative customer and market researchPartner with Product teams during early developmentCreate sales enablement, presentations, demos, and digital contentDevelop onboarding and lifecycle communications supporting adoptionRequirements:
6+ years in B2B, SaaS, or technology product marketingExperience across the complete product lifecycleStrong writing, editing, storytelling, and analytical skillsAbility to influence decisions without formal authorityProactive, organized, adaptable approach to competing prioritiesBring product lifecycle expertise, customer insight, and measurable go-to-market strategy to this Calgary-based senior marketing role.
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