Salesforce Demand Generation Manager

Use Salesforce and marketing analytics to strengthen demand generation, lead lifecycles, and campaign conversion while working remotely across Canada.This Growth Marketing Manager position focuses on measurable digital performance and effective Marketing-Sales collaboration. You will manage lead capture, scoring, segmentation, routing, and handoff while maintaining accurate records. Your work will support targeted account-based marketing and actionable pipeline insights.Key Responsibilities:
Track lead engagement, campaigns, follow-ups, and account informationMaintain Salesforce reports and dashboards for funnel conversionEnrich, deduplicate, and maintain contact and company dataAnalyze campaign, competitor, and target-market performance trendsDocument workflows and reporting practices for scalabilityRequirements:
At least six years of hands-on B2B marketing experienceExperience managing scaled email programs and deliverability practicesSalesforce proficiency managing campaigns, lists, leads, and opportunitiesAbility to collaborate with Sales on pipeline objectivesStrong organizational skills managing multiple independent prioritiesBring Salesforce fluency, analytical thinking, and lead lifecycle expertise to improve conversion, data quality, and marketing-sourced pipeline.
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