Senior Account Executive / Sales Manager (US K-12 EdTech)

Senior Account Executive / Sales Manager (US K-12 EdTech)

Location: Greater Toronto Area (within 100 km of Union Station)
Work Arrangement: Primarily remote (80%+ work from home) with occasional meetings, conferences, and client visits in Toronto

Our TorontoJobs.ca Recruiting Division is currently recruiting a Senior Account Executive / Sales Manager for our client, a growing education technology company serving the US K-12 market.

This is a unique hybrid opportunity combining approximately 75% individual contributor (Senior Account Executive) responsibilities and 25% sales management responsibilities. The successful candidate will lead new business development efforts while helping drive sales excellence, forecasting, pipeline management, and coaching activities within the sales team.

About the Role

This is a hands-on, quota-carrying sales position focused on acquiring and expanding school district customers throughout the United States. You will work with district decision-makers, educators, instructional coaches, and program leaders to demonstrate the value of innovative classroom-based educational technology solutions.

Average account values range from approximately USD $15,000 to $40,000 annually, and the role requires managing complex sales cycles involving pilots, stakeholder engagement, budget approvals, and procurement processes.

The ideal candidate is highly motivated, comfortable leading sales conversations by phone and video, and experienced in navigating US public school district buying processes.

Key Responsibilities

Senior Account Executive (75%)

• Drive new customer acquisition within the US K-12 education market.

• Conduct discovery calls, product demonstrations, and sales presentations.

• Manage the full sales cycle from prospecting through contract execution.

• Develop relationships with district administrators, program coordinators, instructional leaders, and educators.

• Lead pilot programs and communicate measurable outcomes to district stakeholders.

• Navigate district budgeting and procurement processes, including grants and funding sources.

• Maintain accurate CRM records, pipeline activity, and sales forecasts.

• Execute warm, semi-warm, and targeted outbound prospecting initiatives.

• Consistently achieve and exceed assigned sales targets.

Sales Management (25%)

• Coach and support sales representatives on activity levels, call quality, and sales execution.

• Conduct pipeline reviews and assist with forecasting accuracy.

• Monitor sales metrics and identify opportunities for improvement.

• Reinforce CRM discipline and adherence to established sales processes.

• Assist in refining sales messaging, templates, and best practices.

• Help identify and remove obstacles impacting sales performance.

Qualifications

Required

• 7+ years of experience selling into US public K-12 school districts.

• 7+ years of Account Executive or similar quota-carrying sales experience.

• Demonstrated success selling instructional classroom technology solutions used by teachers and students.

• Proven track record of exceeding annual sales quotas in the USD $750,000+ range.

• Strong discovery, presentation, negotiation, and closing skills.

• Experience managing medium-complexity enterprise sales cycles.

• Exceptional verbal communication skills and confidence using the phone as a primary sales tool.

• Ability to work independently in a remote environment.

Preferred

• Experience selling English Language Development (ELD), ESOL, curriculum, assessment, instructional, or classroom-focused educational technology solutions.

• Experience working directly with teachers, instructional coaches, and district-level education leaders.

• Previous sales leadership, mentoring, or team coaching experience.

• Familiarity with district funding sources, grants, and educational procurement processes.

What We're Looking For

The successful candidate will be:

• Results-driven and highly accountable.

• A fast learner who can quickly become a trusted product expert.

• Comfortable operating in a structured sales environment.

• Skilled at building relationships with multiple stakeholders.

• Organized, disciplined, and detail-oriented.

• Motivated by both individual achievement and helping a sales team succeed.

If you have a successful track record selling instructional technology solutions into US K-12 school districts and are looking for a high-impact opportunity with significant earning potential, we would like to hear from you. Email [email protected] .