Senior Digital Analytics Strategist

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Digital Analytics Strategist based in the Canada. As a Senior Digital Analytics Strategist, you will lead measurement strategy and analytics initiatives that help businesses turn complex digital data into actionable insights. You will combine deep technical expertise with strategic consulting skills to optimize tracking implementations, improve data quality, and guide high-impact business decisions. Working with leading B2B and direct-to-consumer brands, you will define meaningful KPIs, strengthen attribution models, and identify opportunities to improve customer journeys and conversion rates. You will collaborate with development, design, media, and client services teams to deliver reliable, privacy-conscious analytics solutions. You will also advise senior stakeholders, communicate recommendations clearly, and help clients understand how data can drive measurable business growth. In this fully remote role, you will contribute to a fast-moving, collaborative agency environment while helping shape innovative analytics services, including the responsible use of AI. Accountabilities - Lead measurement strategy: Define client KPIs, develop comprehensive measurement plans, and establish frameworks that connect digital analytics to business objectives and decision-making. - Conduct analytics audits: Assess tracking implementations across GA4, Google Tag Manager, server-side tagging, Shopify Customer Events, Amplitude, Triple Whale, and related platforms to identify data quality issues, tracking gaps, and compliance risks.

- Oversee analytics implementation: Develop technical specifications, data layer architectures, event models, UTM taxonomies, and BigQuery integrations to ensure accurate, consistent, and actionable data collection. - Manage quality assurance and monitoring: Lead implementation testing, validate tracking accuracy, monitor post-launch performance, and establish proactive alerts to identify and resolve data discrepancies. - Advise clients and senior stakeholders: Lead client meetings and presentations, explain complex analytical findings in accessible language, provide clear recommendations, and define ownership of follow-up actions. - Drive conversion optimization: Use analytics, heatmaps, behavioral insights, and experimentation data to inform conversion rate optimization (CRO) strategies and improve digital experiences. - Develop attribution strategies: Evaluate multi-touch attribution and cross-channel customer journeys, investigate differences in platform-reported revenue, and recommend approaches to improve measurement consistency. - Support privacy and consent compliance: Advise on consent management, cookie banners, data retention, and applicable privacy regulations in collaboration with developers, client legal teams, and relevant stakeholders. - Collaborate across disciplines: Work closely with development, design, media, client services, and external partners to align analytics requirements, clarify responsibilities, and ensure successful delivery. - Support migrations and redesigns: Lead analytics planning for major website migrations, platform transitions, and redesign projects, ensuring tracking continuity and measurement consistency before and after launch. - Develop the analytics practice: Create standardized documentation, reusable deliverables, and repeatable processes; refine the analytics technology stack; and contribute to service development, sales proposals, project scoping, and client pitches. - Integrate emerging technologies: Evaluate developments in AI, search, shopping behavior, attribution, and measurement technology, identifying opportunities to improve analytics workflows and service delivery.