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Senior Manager, Programmatic

Adelphi Group

Agency:OmdJob Function:MediaJob Subfunction:Performance MediaJob Description:Performance Management
Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchangesUnderstand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectationsIndependently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Programmatic to increase share of budgetsSet campaign “strategies”, e.G. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimizationAble to make compelling arguments based on data and results for more client data accessHands-on execution and management of day-to-day performance of client campaignsMine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growthDevelop at minimum 2 best practices per year leading to incremental business growthWork with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilitiesExecute Omnicom and 3rd party planning, activation & measurement tools as client needs dictateProgrammatic Planning
Assist Agency teams with client strategy development, annual account plans, and marketing solutions for clientsWork closely with agency account teams and brand clients to develop best-in-class solutionsIncrease Programmatic revenue and/or market share through new client development and upsell of existing clientsTranslates client goals and KPI’s to platform activation strategies/tacticsDevelop and implement all media mix logistics, definitions, processes at client-levelCommunicate day-to-day format, screen, platform performance to clients and agencies as neededOrganizational Management
Demonstrates leadership through influence with Agency and Programmatic counterparts.Train team members and others on Programmatic Buying best practicesDevelop relationships with other Programmatic Buying professionals to share best practices and lessons learnedOwn a deep Technical understanding of Omnicom and 3rd party planning, activation & measurement toolsDevelop people and team management skillSalary range is $70,000 - $80.000$75,000-$80,000To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice:

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Vacancy posted 31 minutes ago
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