Senior Programmatic Performance Manager

Lead programmatic performance through DSP expertise and analytical optimization at Omd, with office work required at least three days weekly.As Senior Manager Programmatic, you will manage client campaign performance across media and buying technologies. The work includes segmentation, bidding, targeting, platforms, data usage, and downstream funnel optimization. You will translate client goals and KPIs into activation strategies while supporting account plans and marketing solutions.Key Responsibilities:
Manage day-to-day performance of client programmatic campaignsDevelop segmentation and optimization strategies against performance objectivesMine campaign and user data for growth opportunitiesCommunicate format, screen, and platform performance to clientsDevelop annual best practices supporting incremental business growthRequirements:
Mastery of DSPs, DMPs, ad servers, and manual exchangesHighly analytical and quantitatively driven performance approachTechnical understanding of Omnicom planning, activation, and measurement toolsAbility to make data-based arguments for client data accessAbility to develop people and team management skillsApply programmatic buying, data analysis, and client strategy expertise to strengthen performance and growth at Omd.
#J-18808-Ljbffr