Marketing Manager - Market Data

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Manager - Market Data based in Canada.As Marketing Manager - Market Data, you will lead the marketing strategy and execution for a growing financial market data product within an innovative, technology-driven environment. Your primary objective will be to increase product awareness, adoption and retention among existing institutional customers while attracting new market data-focused clients. You will take ownership of marketing planning, campaign development, customer engagement and go-to-market initiatives. Working closely with Sales, Customer Success, Events and PR teams, you will translate market insights into impactful marketing strategies and measurable business results. You will combine strategic thinking with hands‑on execution across email marketing, paid advertising, events and communications. This remote opportunity offers the chance to shape the positioning and growth of a developing product within the fintech and financial technology ecosystem.
Accountabilities
Marketing strategy and planning: Develop and own the overall marketing strategy and roadmap for the market data product, defining priorities, budgets, objectives and performance indicators to drive adoption, engagement and customer retention.Identify growth opportunities among existing Trading API and Broker API customers while developing strategies to attract new market data-only customers.Email marketing and customer engagement: Design, build and execute targeted email campaigns using HubSpot or similar marketing automation platforms, coordinating closely with Sales and Customer Service teams.Develop customer communication strategies that highlight product capabilities, new releases, use cases and value propositions.Sales and marketing enablement: Create and manage high-quality marketing and sales materials, including product fact sheets, pitch decks, case studies, pricing overviews and other commercial resources.Collaborate with sales teams to ensure marketing materials effectively communicate product benefits and support customer acquisition and conversion.Events and public relations: Develop and manage the events marketing strategy, working with internal event specialists to plan and deliver relevant industry events and promotional initiatives.Partner with PR leadership and external agencies, where relevant, to develop and execute public relations strategies that strengthen product visibility and market positioning.Paid advertising and campaign management: Plan, launch and optimize paid marketing campaigns across Google Ads and LinkedIn to generate awareness, engagement and qualified leads.Monitor campaign performance, manage advertising budgets and continuously refine targeting, messaging and conversion strategies.Market and competitive intelligence: Research and monitor competitors, tracking product launches, pricing developments, market trends and competitive positioning.Share relevant competitive insights with internal stakeholders and use findings to inform product positioning and go-to-market decisions.Customer research and feedback: Design and implement customer surveys, feedback initiatives and research programs to better understand customer needs, preferences and challenges.Gather insights from existing API customers and progressively expand research activities to include market data-only customers.Performance analysis and optimization: Track and report on marketing performance across campaigns and channels, using data to evaluate effectiveness and identify improvement opportunities.Translate customer feedback, market research and competitive intelligence into actionable recommendations for product development, positioning and overall marketing strategy.Requirements
Minimum of 5 years of B2B marketing experience, ideally within fintech, financial services or SaaS environments, with demonstrated ownership of marketing strategy and planning.Proven ability to develop and execute comprehensive marketing plans, balancing strategic responsibilities with hands‑on campaign management.Practical experience designing, building and managing email marketing campaigns through HubSpot or another marketing automation platform.Demonstrated experience planning, launching and optimizing paid advertising campaigns across Google Ads and LinkedIn.Strong background in developing sales enablement and marketing collateral, including product presentations, pitch decks, case studies and commercial materials.Experience collaborating closely with Sales, Customer Success and other customer‑facing teams to support business growth and customer engagement.Previous experience developing and managing events marketing and public relations strategies, working with internal stakeholders and/or external agency partners.Excellent written and verbal communication skills, with the ability to create compelling messaging and communicate complex product value propositions clearly.Strong analytical and problem‑solving capabilities, with a data‑driven approach to measuring campaign effectiveness, interpreting performance metrics and optimizing marketing initiatives.Excellent organizational skills and attention to detail, with the ability to manage multiple projects and competing priorities effectively.Strong research capabilities and the ability to identify market trends, evaluate competitors and translate insights into actionable recommendations.Nice to have:Experience marketing financial market data, trading products or API-based and developer-focused solutions.Familiarity with financial markets, trading environments and financial technology ecosystems.Experience with competitive intelligence platforms, customer research methodologies and survey tools.Previous experience working in a fast-growing, dynamic organization where priorities can evolve quickly.Strong self‑management skills and the ability to work independently while collaborating effectively with a globally distributed team.Previous experience working in a fully remote or international environment.Benefits
Competitive compensation: Attractive salary package aligned with experience, skills and market benchmarks.Equity opportunities: Stock options, offering the opportunity to participate in the company's long‑term growth.Healthcare coverage: Health benefits to support your well‑being.Home‑office allowance: One‑time USD $500 contribution to help you establish or improve your remote workspace.Monthly stipend: USD $150 per month provided through a Brex card to support work‑related expenses.Remote‑first flexibility: Work remotely within a globally distributed team, with colleagues based across North America, Europe, Asia, Africa and South America.International collaboration: Opportunity to work alongside experienced professionals in engineering, trading, financial services and technology.Professional growth: Contribute to an expanding product and take ownership of strategic marketing initiatives with meaningful business impact.Inclusive workplace: Join an equal opportunity employer committed to building a diverse and inclusive workforce.
#J-18808-Ljbffr