Marketing Leader for Retail & Institutional at Sun Life
Sun Life
Elevate your marketing career with Sun Life Global Investments as the Marketing Leader for Retail & Institutional. This role centers on driving growth through innovative strategies and a strong focus on client experiences. As the AVP, Head of Marketing, you will lead the execution of marketing strategies across various channels. Your expertise will fuel advisor acquisition, enhance client journeys, and adopt AI-driven marketing capabilities. Collaborating with senior leadership, you will translate priorities into effective marketing plans, ensuring alignment with both retail and institutional goals. Key Responsibilities:
• Define integrated marketing strategy across all channels
• Lead go-to-market planning and product commercialization
• Build advisor engagement strategies to enhance retention
• Drive digital strategy across all platforms
• Elevate brand positioning through strong content leadership Requirements:
• 12+ years in asset or wealth management marketing
• Proven track record in leading integrated marketing
• Experience in product marketing and commercialization
• Deep understanding of Canadian investment landscape
• Expertise in digital engagement and marketing tech stack Transform advisor and client experiences through innovative marketing strategies at Sun Life Global Investments.
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Vacancy posted 4 hours ago
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