Growth Manager (Offline Channels)

Job Responsibility: Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career! If you are a strategic thinker with a passion for offline media and a knack for driving impactful customer engagement, this is your chance to make a significant impact. In this role, you'll be at the forefront of our offline marketing efforts, working to expand our reach and enhance our brand presence across multiple channels.

About You

• You are a data-driven marketing professional with a passion for offline media channels.
• You have a proven track record of driving customer acquisition and engagement.
• You thrive in fast-paced environments and enjoy developing and executing strategies across various offline media channels, including Print, OOH, TV, linear streaming, podcasts, and audio.
• You excel in optimization, creative collaboration, and using data to make informed decisions.
• You are innovative, resourceful, and ready to manage comprehensive offline marketing strategies at Knix.

The Opportunity

• Develop and execute strategies that drive customer acquisition and engagement across offline channels such as Print, OOH, TV, linear streaming, podcasts, and audio.
• Collaborate with creative teams to produce high-performing assets that enhance brand visibility and impact.
• Optimize offline channels through data-driven decision-making to meet and exceed ROI goals.
• Analyze performance metrics and manage the offline media budget to align with business objectives.
• Experiment with new content formats and stay updated on industry trends to drive continuous growth and engagement.
• Implement A/B testing strategies to optimize creative elements and audience targeting.
• Work closely with vendor teams to explore and execute new offline media opportunities.

Qualifications

• 3-5 years of experience in managing offline media strategies with a strong focus on data and analysis.
• Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
• Hands-on experience with offline media channels such as Print, OOH, TV, and podcasts.
• Experience with cross-channel 360 marketing campaigns (traditional and digital media) is a strong asset.
• Strong analytical and problem-solving skills, with the ability to make strategic recommendations.
• Excellent communication skills, both verbal and written, with the ability to collaborate effectively across all levels.
• Experience with a Test and Learn approach to drive channel performance.
• Self-starter with excellent time management skills, able to prioritize tasks and deliver results within tight timelines.

How we Hire Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don't hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.