Strategic Marketing Advisor Campaigns

Shape integrated marketing campaigns at Emily Carr University of Art + Design using strategic planning, analytics, and cross-functional collaboration in Vancouver.The Strategic Marketing Advisor supports institutional priorities through broad campaigns, advancement efforts, and brand development initiatives. Reporting to the Manager, Marketing, this position aligns strategy with ECU’s mission, vision, and priorities. Work includes campaign planning, audience segmentation, digital marketing, and performance analytics.Key Responsibilities:
Develop and implement integrated institutional marketing campaignsManage strategic brand awareness campaign budgetsProvide messaging, branding, and strategic recommendationsCreate post-campaign ROI and cost-performance reportsCoordinate internal, agency, and vendor partnershipsRequirements:
Bachelor’s degree in marketing, communications, business, or related fieldFive-plus years of progressive strategic marketing experienceExpertise in multi-channel marketing strategies with measurable resultsKnowledge of digital marketing, CRM, SEO, and SEMStrong project management, communication, and collaboration skillsBring strategic campaign leadership, budget management, and data-driven marketing expertise to ECU’s Communications + Marketing team.
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