Marketing Campaign Execution Manager

Job Responsibilities
Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank
This role will help drive marketing campaigns from planning through delivery, coordinating creative development, stakeholders, approvals, and overall project execution within a complex, highly regulated environment
Drive end-to-end marketing campaign delivery from planning and briefing through creative development, review, approval, and execution
Develop and manage project plans, timelines, milestones, dependencies, deliverables, and approval workflows across multiple concurrent campaigns and workstreams
Coordinate effectively across marketing, product, creative, execution, and analytics teams to keep campaigns moving forward and ensure deliverables are completed on time
Partner with internal creative teams and external agencies to develop campaign assets and ensure work progresses efficiently through each stage of production
Brief creative teams and agencies with clear objectives, requirements, timelines, and stakeholder expectations
Manage creative review and revision cycles, consolidating feedback and ensuring final deliverables meet campaign objectives and brand standards
Perform final creative quality assurance prior to execution, with strong attention to detail across messaging, content, formatting, brand alignment, and required approvals
Build strong relationships across a highly matrixed organization and effectively navigate multiple layers of review and approval
Coordinate stakeholders across marketing, product, creative, analytics, execution, compliance, and other business functions to maintain alignment throughout the campaign lifecycle
Proactively identify roadblocks, competing priorities, and potential delays and develop solutions to keep workstreams on track
Facilitate productive conversations when stakeholder feedback is conflicting, unclear, or potentially impacts campaign objectives or timelines
Bring confidence and sound judgment to stakeholder discussions, including the ability to constructively challenge feedback when appropriate
Maintain clear communication around project status, decisions, action items, risks, dependencies, and next steps
Support the planning and execution of customer engagement marketing programs and campaigns across multiple channels and touchpoints
Collaborate with marketing and customer journey teams to translate business objectives and customer needs into actionable campaign plans
Coordinate campaign development across multiple workstreams while ensuring alignment to broader marketing priorities
Support the development and deployment of creative assets while ensuring consistency with brand guidelines and visual identity standards
Help identify opportunities to improve campaign processes, workflows, and delivery efficiency within a complex corporate environment
Maintain strong project documentation and follow-through to ensure accountability across internal teams and external partners
Partner with analytics teams to understand campaign performance, customer insights, and opportunities for future marketing activity
Review dashboards and marketing performance data to understand key trends and insights
Translate data and analytics findings into actionable recommendations for campaign planning and marketing strategy
Use customer, campaign, and performance insights to help identify opportunities for new or enhanced marketing campaigns
This role requires data literacy rather than technical analytics expertise;
SQL, Python, data engineering, or software development experience is not required
Ensure campaign execution follows applicable brand, regulatory, compliance, and risk requirements
Navigate complex approval processes and ensure appropriate stakeholders review and approve campaign materials before execution
Maintain a high level of attention to detail and accountability in a regulated financial services environment
Support effective day-to-day operations and adherence to applicable business controls and risk management practices
Qualifications
Experience with lifecycle marketing, customer journey initiatives, next-best-action strategies, or trigger-based campaigns is a plus
Strong experience managing end-to-end marketing campaigns and creative projects from planning through execution
4+ years of experience in marketing, creative project management, campaign management, marketing operations, or a related field
Experience supporting financial services clients within a creative agency environment is also highly relevant
Demonstrated experience coordinating creative development, agency relationships, review cycles, revisions, approvals, and final delivery
Financial services experience, particularly within banking or credit cards, is strongly preferred
Experience working within a large, complex, or highly regulated organization
Exceptional attention to detail with the ability to conduct final creative QA before execution
Experience briefing internal creative teams or external agencies and managing work through multiple rounds of review and approval
Strong creative project management and campaign delivery skills
Exposure to Agile methodologies or similar project management approaches is a plus
Strong understanding of marketing campaign development and execution
Comfortable interpreting marketing dashboards and performance data and translating insights into actionable recommendations
Proven ability to manage multiple workstreams, timelines, dependencies, and stakeholders simultaneously
Comfortable working through ambiguity and maintaining momentum in a fast-paced environment
Ability to constructively challenge feedback and facilitate alignment when stakeholders have differing perspectives
Strong stakeholder management and influencing skills, particularly within a matrixed organization
Highly organized, proactive, collaborative, and results oriented
Excellent written and verbal communication skills with the ability to clearly communicate project status, risks, decisions, and next steps
Confidence navigating multiple layers of review, approval, and decision-making
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