Partner Go To Market Marketing Lead
Affirm, Inc.
Build partner go-to-market programs for Affirm’s platforms and ISVs, combining campaign development, partner collaboration, and reusable marketing assets. The role is remote-first.As Platform Marketing Lead, you will work across Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence. You will learn partner business models, turn insights into programs, and support launches, activation, pipeline, GMV, and revenue. Experience with platform or partner go-to-market helps, while strong marketing execution remains central.Key Responsibilities:
Learn different platform partners’ audiences and operating stylesCollaborate cross-functionally to move programs from idea to launchCreate messaging, campaign briefs, content, and partner assetsDevelop measurement plans and define reporting requirementsBuild strong relationships with platform partners and internal teamsRequirements:
6+ years of integrated, channel, growth, lifecycle, demand generation, or product marketingHands-on experience building briefs, messaging, content, presentations, or reportsStrong project management across concurrent workstreamsClear recommendations and personal ownership of execution detailsStrong cross-functional communication and stakeholder managementUse partner collaboration, campaign creation, and measurement planning to develop scalable go-to-market programs for Affirm.
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Learn different platform partners’ audiences and operating stylesCollaborate cross-functionally to move programs from idea to launchCreate messaging, campaign briefs, content, and partner assetsDevelop measurement plans and define reporting requirementsBuild strong relationships with platform partners and internal teamsRequirements:
6+ years of integrated, channel, growth, lifecycle, demand generation, or product marketingHands-on experience building briefs, messaging, content, presentations, or reportsStrong project management across concurrent workstreamsClear recommendations and personal ownership of execution detailsStrong cross-functional communication and stakeholder managementUse partner collaboration, campaign creation, and measurement planning to develop scalable go-to-market programs for Affirm.
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