Product Builder

Branch is shaking up the $46B office products industry to create the best work experience for the 21st century: easy, affordable and adaptable so you can sit down (or stand) and get to work.

Most people spend eight hours a day at their workspace. Our mission is creating accessible and inspiring products to help people and teams feel their best at work, wherever that happens.

We're based in NYC and Toronto, and backed by the investors behind Quip, Caraway, Eight Sleep and Peloton. Our culture combines strategic clarity with scrappy execution; we think and plan rigorously but ship fast and have fun doing it. We're looking for entrepreneurial teammates who do the same.

The Role

We're looking for a Product Builder (dual role) to lead the development of our ecommerce site and systems with the highest level of delight. This unique role blends strategic product thinking with hands-on software development to create exceptional digital experiences that drive our growth across both enterprise and DTC segments.

Your time will be split between two core responsibilities. Approximately 2/3 of your role will focus on product management: defining strategy, creating roadmaps, prioritizing features, and collaborating with stakeholders. The remaining 1/3 will be dedicated to development: hands-on coding to implement key features, contributing directly to our codebase, and participating in technical execution.

The ideal candidate brings a background in product, growth, or product analytics at a high-growth ecommerce startup, combined with software development skills to bring ideas to life. This might mean you’re a product manager who loves to actually build what you’ve specified, or a software developer who would love to take a deeper hand in deciding what gets prioritized and what actually matters to users. You have experience working alongside designers and developers to launch best-in-class ecommerce experiences that directly impact key metrics (CVR, AOV, RPV, etc). You've got a keen eye for details in spec development and user experience, data-driven rigor, the business intuition to work cross-functionally and prioritize our roadmap, and exceptional technical fluency to collaborate closely with internal and external developers.

As the first Product Builder at Branch, you'll have the rare opportunity to both shape and build our digital future. This unique role bridges product vision with technical execution at a well-funded startup reinventing the office furniture experience. For the right candidate, this position offers unparalleled ownership and impact across our entire digital ecosystem.

In Your First 90 Days You’ll

• Take complete ownership of our digital product roadmap and backlog
• Refine our sprint planning process to identify the highest leverage opportunities
• Assess our existing site experience and prioritize opportunities for improvement
• Take ownership of new features and experiences currently in flight
• Begin hands‑on development of new features to implement our collective vision

Day To Day

• Own the ecommerce roadmap for Branch, including sprint management and prioritization of new digital features, writing clear specs, and working with design, development and growth stakeholders to guide new features from spec to shipped.
• Own site merchandising strategy, including where and how products, bundles and upsells are displayed throughout the site.
• Validate complex project requirements and provide technical feasibility assessments.
• Be accountable for primary transactional metrics like AOV, CVR and revenue per visit (RPV), along with secondary metrics that inform these metrics (site speed).
• Collaborate with growth, customer success and sales teams to collect user feedback and qualitative insights; dig into GA to find quantitative insights; put the pieces together to rigorously develop and prioritize feature ideas that will move the needle.
• Liaise with internal and external development partners to execute on new feature development, and QA to perfection across device and platform.
• When the time is right, roll up your sleeves and ship tasks and features directly
• Partner with executives and cross-functional teams including growth, sales, design, brand and engineering to set the broader product strategy for our digital ecommerce experience, including major infrastructure decisions like headless.
• Contribute to brand and design decisions that affect our digital identity.

What We're Looking For

• 3-6+ years of relevant product management and software development experience, preferably at a high-growth ecommerce startup.
• Experience managing a sprint planning process and owning a product roadmap.
• Deep knowledge of Shopify Plus and the Shopify ecosystem.
• Strong portfolio featuring experience shipping exceptional products that users love.
• Proven coding ability and technical implementation skills.
• Experience accurately estimating development costs for complex projects and validating technical specifications.
• Proficiency with versioning and data integration technologies: Git version control, REST API
• Experiment with modern web frameworks (Node.js, Command Line, GraphQL, and TypeScript)
• Data-driven, analytical approach to planning; you use data to inform the digital product roadmap and sprint prioritization
• Passion for defining processes, systems and documentation: you make genius repeatable.
• Superlative attention to every detail of the digital product development process, from spec to QA; no use case or interaction escapes your eye.
• Strong bias for action and a thirst to learn.
• Exceptional written and verbal communication.

Bonus Points

• Experience with Google Analytics and other product analytics tools, development, UX design and/or site merchandising
• Experience building with no-code tools (Zapier, Airtable, Retool)
• Product experience in consumer mobile and/or SaaS
• A passion for furniture, productivity and the built environment