Marketing - Senior Marketing Manager

Marketing
Senior Marketing Manager
Reports To:
Director of Client Strategy & Growth
Direct Reports:
Marketing & Communications Manager
Job Status:
Full Time, Permanent, Salaried
Work Hours:
Monday–Friday, 9:00 am–5:00 pm, with flexibility as required
Work Location:
Hybrid (Onsite or in the field up to three times per week)
Compensation:
90-110k, commensurate with experience
About Real Food For Real Kids:
Real Food for Real Kids (RFRK) is a growing company on a mission to make real food the standard rather than the exception.
A multiple award-winning company recognized for excellence and innovation, we’re a leading healthy catering company for child care centres, schools and camps. RFRK proudly serves nutritious meals and snacks to thousands of children throughout the Greater Toronto & Hamilton Area every day. We’re well-positioned for growth into new markets and planning for significant expansion over the coming years.
Our Marketing team is looking for an experienced, commercially minded leader to help shape RFRK’s next stage of growth. If you are excited by the opportunity to build an integrated marketing function for a mission-driven food company, keep reading to see if this rewarding role is right for you!
The PositionAs the Senior Marketing Manager at Real Food for Real Kids, you will lead marketing strategy, brand positioning, campaign planning, demand generation, digital marketing and marketing performance.
You will build the integrated marketing function needed to support RFRK’s growth across childcare catering, school food opportunities, packaged meals and emerging channels. Working closely with the Director of Client Strategy & Growth and cross-functional leaders, you will translate business goals into focused plans, audience strategies, campaigns, messaging and measurable initiatives. You will manage and develop the Marketing & Communications Manager and direct external partners, while ensuring RFRK’s values and mission remain at the heart of how we grow.
Some of the things you’ll get paid to do
Build and lead annual marketing plans and quarterly campaign roadmaps that support revenue growth, retention, brand awareness and market expansion.
Develop integrated marketing campaigns across website, email, social media, paid media, events, partnerships and sales-supporting materials.
Strengthen brand positioning, messaging, audience-specific value propositions and the overall brand story.
Use marketing analytics, KPIs and performance data to evaluate campaign effectiveness and recommend what to improve, scale or stop.
Lead digital marketing activity, including website strategy, and SEO/AEO
Manage marketing budgets, agency relationships and external partners.
Collaborate cross-functionally with sales, client experience, operations and leadership teams to turn business goals into marketing action.
Lead and develop a direct report through clear priorities, effective workflows, timely feedback and strong collaboration.
About YouRequired Education & Experience
7+ years of progressive marketing experience, including responsibility for strategy, campaigns and measurable business outcomes
College diploma, university degree or an equivalent combination of education and relevant experience
Demonstrated experience building marketing strategies that support revenue growth, retention or market expansion
Strong understanding of website strategy, SEO/AEO, email, social media, paid media, content marketing and analytics
Ability to use AI and emerging technologies thoughtfully to improve insight, productivity and marketing effectiveness
Nice-to-have
Experience in education, foodservice, CPG or institutional markets;
B2B or public-sector marketing experience
French language skills
Working at RFRK comes with other perks too:
Benefits & Savings Programs
Performance-based annual bonus
Comprehensive benefits starting on Day 1, inclusive of a Health Spending Account and a Wellness Spending Account
Competitive RRSP Matching program
RESP Matching program for up to 2 children
Family comes first! We offer parental leave top-up programs for new parents
Access to virtual Healthcare Professionals through our 24/7 dedicated Employee Assistance Program
Fuel your day with the healthy, delicious food we proudly make, served daily in our staff cafeteria
Real Rewards for Great Work - Recognize your coworkers and receive peer shout-outs through our recognition platform, where points can be redeemed for gift cards
We Value Fresh Minds
Generous vacation time to support a healthy work-life balance
Eight Wellness Days each year, giving you the flexibility to rest, recharge, and take care of yourself
Continuous Growth
Annual learning & development stipend to support your professional growth
Exciting career opportunities within a mission-driven organization
Mentorship program designed to support your career development and long-term success
This position is being advertised because the role is currently vacant and requires staffing. As required under Ontario’s employment-standards regulations, this publicly advertised posting is for an existing vacancy. Interested applicants are welcome to submit their application for consideration.
Real Food for Real Kids is an equal opportunity employer. We value diversity and inclusion in our workplace and at all levels of our organization. We strongly encourage applications from diverse backgrounds and communities.
We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Thanks for your interest in Real Food for Real Kids!
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