Senior Business Development Representative

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. 

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Do you have a keen interest in eLearning? Are you looking to start a career in Sales? Good news! You have found the right opportunity to get you started. We are always on the hunt for our next great Business Development Representative at D2L!

Please note - this is a hybrid role - working out of our Kitchener office 3 days per week. 

JOB SUMMARY:

The Business Development Representative is responsible for promoting D2L Products and Services, establishing customer relationships, and providing qualified, motivated leads to the Sales teams. As a key member of the sales team, the successful candidate will have in-depth knowledge of the company’s solutions, competition, and a keen interest in the eLearning industry. The primary market focus is the education and corporate sectors.

We are looking for an energetic, polished individual with exceptional communication skills and a talent for relationship building. The successful candidate will gain expertise in accurately capturing and qualifying leads, effectively managing a sales pipeline, and achieving quarterly revenue targets.

This Business Development Representative provides a challenging career opportunity as well as career advancement within D2L.

How will I make an impact?

• Be a subject matter expert and an advocate amongst the team regarding prospecting strategies and CRM processes  


• Act as a mentor within the team to help develop Bus Dev skills in others  


• Assist in training and onboarding new hires  


• Contribute and maintain the BD team course in Spark  


• Develop effective sales kits for the Bus Dev team with Bus Dev leaders and Marketing  


• Responsible for exceeding objectives within your assigned territory  


• Able to understand and deliver D2L's unique value proposition and create solution vision with prospects  


• Actively participate in outbound calling campaigns to generate sales opportunities  


• Accurately capture and qualify leads gathered from tradeshows, webinars, inbound calls, and other marketing initiatives  


• Follow-up with existing D2L contacts and develop them into sales prospects  


• Distribute leads and make qualified appointments for Sales Executives  


• Monitor and respond to D2L Sales inbox and website inquiries – responding and re-directing incoming customer request for information, etc.  


• Create and update lead generation emails and phone scripts  


• Update customer interactions through the CRM tool  


• Complete sales reports and present findings to executive management  


• Conduct market research and keep updated on product and industry knowledge, competitors, and industry knowledge  


• Represent D2L at occasional tradeshows; some travel will be required  

What you’ll bring to the role:

• 1+ years experience in Business Development 
  
  
  
  • Previous experience in eLearning, the education sector, enterprise software and/or high tech solutions providers preferred
  
  


• Interest in pursuing a sales career within a fast-paced, constantly changing environment


• Pro-active and goal oriented with the ability to maintain consistent levels of customer activity to generate sales leads and meet achieve quarterly objectives


• Excellent written and verbal communication skills


• Excellent time management skills with the ability to multi-task and organize/prioritize work independently


• Strong interpersonal and customer orientation skills with the ability to influence decision makers


• Demonstrated ability to work individually and collaboratively within a team environment


• Degree or diploma in Business, Marketing or related


• AI Skills:
  
  
  
  • Experience using AI-powered sales engagement and CRM tools to optimize prospecting and outreach.
  
  
  • Ability to leverage AI tools to accelerate email drafting, lead research, and outreach personalization.
  
  
  • Comfortable interpreting AI-generated insights and using them to prioritize outreach and follow-up.
  
  
  • Curious mindset with a passion for experimenting with tools that improve workflow efficiency, including AI-based solutions.
  
  

This position is to fill an existing vacancy