Senior Campaign Manager at Varicent
Varicent
Elevate your career with Varicent as a Senior Campaign Manager in Toronto, Canada. Lead innovative demand generation campaigns targeting global markets and drive revenue growth through data-driven strategies. In this individual contributor role on the Global Integrated Campaigns team, you will take ownership of planning, executing, and optimizing multi-channel integrated campaigns. Collaborating with Sales, Marketing, and content teams, your focus on Account-Based Marketing (ABM) will amplify engagement and pipeline generation across key accounts. Key Responsibilities:
- Design and execute integrated demand generation campaigns across multiple channels
- Manage delivery, reporting, and optimization of campaigns
- Develop and execute ABM programs for targeted accounts
- Analyze campaign performance and provide actionable insights
- Collaborate with cross-functional teams for cohesive messaging
- 5+ years in demand generation or campaign management
- Proven experience with ABM strategies and multi-channel marketing
- Proficiency with Salesforce and HubSpot
- Strong project management and stakeholder engagement skills
- Bachelor’s degree in relevant field
Vacancy posted 5 hours ago
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