Social Media Manager

For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next.  

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. 

We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership. 

Come raise the bar of Canadian fashion with us. 

Job Description

Make the brand shine. Celebrate individuality. Build connections that matter.

At PENN. Penningtons, fashion is about so much more than clothing. It's about expressing who you are, embracing confidence and owning your style without compromise.

We're looking for a Social Media Manager who brings creativity, understands the power of representation and inclusivity, and knows how to turn inspiring content into meaningful connections with our community.

You'll be at the heart of PENN. Penningtons' social media presence, with the freedom to bring bold ideas to life, tell authentic stories and shape how we connect with our customers.

From spotting emerging trends to creating content that inspires confidence and celebrates every body, you'll help elevate our brand and build a community where everyone feels seen, represented and valued.

This role is for someone who thinks strategically, thrives on creativity and understands that a strong community is built on much more than likes and follower counts.

What You'll Do

• Bring our brand to life. Develop and evolve PENN. Penningtons' social media strategy, content pillars and brand voice to create a distinctive, inclusive and inspiring presence.
• Create content that stands out. Turn trends, creative ideas and community stories into compelling content, short-form videos and engaging posts that celebrate style, confidence and self-expression.
• Build a community that connects. Spark conversations, foster authentic engagement and create a space where our customers feel heard, represented and proud to be part of the PENN. Penningtons community.
• Stay ahead of what's next. Keep a pulse on fashion trends, cultural movements, content creators and emerging platforms to identify opportunities that resonate with our audience.
• Turn insights into impact. Analyze performance, experiment with new approaches and optimize content and paid social investments to grow reach, engagement and our community.
• Bring ideas to life together. Collaborate with Creative, Marketing, E-commerce, Public Relations and Media teams to deliver cohesive, inclusive and impactful campaigns.

Qualifications

What You Bring

• Proven experience developing social media strategies and building engaged communities, ideally within fashion, lifestyle or consumer brands.
• A strong creative instinct, natural storytelling ability and a talent for bringing a brand's personality to life through words and visuals.
• A genuine appreciation for body diversity, representation and inclusivity, and an understanding of how these values translate into meaningful content.
• Confidence using AI and emerging creative tools to work smarter, accelerate content creation and push creative boundaries.
• Hands-on experience creating social-first content, particularly short-form video for Instagram, TikTok and emerging platforms.
• A strong understanding of digital trends, algorithms, audience behaviours and the creator landscape.
• An analytical mindset, with the ability to turn data, insights and experimentation into actionable strategies and measurable results.
• A curious, resourceful and collaborative personality, with the confidence to bring bold ideas forward and make them happen.
• Excellent communication skills in both English and French, written and spoken.

Your Impact

You'll help make PENN. Penningtons more than a brand people follow. You'll help build a community where people feel seen, represented, connected and proud to belong.

Your success will be measured by the growth and engagement of our community, the relevance and authenticity of our content, and the contribution of social media to the brand's visibility and growth.

Ready to shape the future of PENN. Penningtons on social media?

Show us your creativity, your vision and your passion for making a difference. We'd love to meet you!

Additional Information

What Sets Us Apart:

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

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