Head Of Paid Search Strategy

Own paid search strategy and financial performance in Montreal, using Google Ads expertise to scale traffic while protecting margin.As Head of Paid Search, you will direct portfolio-wide acquisition through Google Ads, with Microsoft Ads and emerging high-intent platforms supporting growth. This senior leadership role requires commercial judgment, financial ownership, and hands-on command of search operations. You will guide account structure, bidding, keywords, audiences, and performance improvement priorities.Key Responsibilities:
Define paid search strategy across the portfolioOwn revenue, spend, net revenue, and ROASScale volume while protecting marginPrioritize vertical, GEO, keyword, bid, and funnel improvementsReport insights and recommendations to senior leadershipRequirements:
5+ years in paid search or performance marketing3+ years leading a team or channelLarge-scale Google Ads budget ownershipExpertise in Search, Performance Max, Smart Bidding, and scriptsStrong commercial and financial acumenLead portfolio paid search performance through Google Ads expertise, commercial discipline, and measurable revenue and profitability results.
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