Director, Digital

About the role:
We are looking for a Director, Social Media to bring bold thinking and cultural fluency to our dynamic, growing team at Talk Shop. This role is ideal for someone deeply immersed in culture, content, creator marketing, and platform strategy, with extensive experience leading integrated social campaigns for consumer and lifestyle brands.
As strategic lead, you will serve as the strategic force behind social campaigns across a diverse portfolio of clients, shaping how brands grow relevance, engagement, and business impact through innovative content and digital storytelling. From organic and paid social to influencer partnerships and creator led content, you will lead integrated campaigns, while building and mentoring a team that is as passionate about this space as you are.
A day-in-the-life of a Talk Shop Director:
Lead integrated social and digital strategies across key national accounts, serving as senior strategic counsel and day-to-day client lead
Develop platform-first content and campaign strategies across Meta, TikTok, LinkedIn, Pinterest, YouTube, and emerging channels
Collaborate with PR and integrated account teams to align social strategies with broader communications objectives and client priorities
Lead creative storytelling, influencer partnerships, and paid social programs rooted in culture, audience insights, and performance data
Mentor and manage a high-performing social and content team while overseeing account resourcing, KPI reviews, budget tracking, and contractor management
Translate analytics and audience insights into actionable strategic recommendations for clients
Identify opportunities for client growth, upselling, and innovation across accounts
Support business development through proposals, pitches, and thought leadership initiatives
Collaborate with agency leadership to evolve Talk Shop’s social and digital offerings
What you’ll bring:
Proven agency experience developing and leading social, digital and influencer marketing strategies for consumer, lifestyle, retail or corporate brands
Strong experience managing integrated social programs from strategy through execution
Deep understanding of major social platforms, creator culture, content trends and evolving digital behaviours
Experience working with paid social and performance-driven content strategies
Experience leading influencer and creator programs, including strategy, selection, briefing, content development and measurement
Strong client management skills with the ability to build trusted relationships and provide confident strategic counsel
Experience managing and mentoring junior and mid-level team members
Strong strategic thinking paired with a willingness to stay close to the work and execution
Excellent communication, presentation and writing skills
Strong organizational skills and the ability to manage multiple accounts, priorities and fast-moving timelines
A collaborative mindset and ability to work effectively across social, digital, PR and integrated teams
A track record of identifying opportunities to strengthen client work and contribute to account growth
Compensation
Talk Shop is committed to offering competitive pay for the role and experience that the candidate brings. The salary band for this role is $95,000- $125,000plus benefits. We offer learning, development and mentorship so that our team can grow and we can promote from within where possible.
We offer comprehensive health and dental benefits. We value employee wellness and foster an environment where we take time to celebrate wins and support each other. From perks, treats and swag to health and wellness benefits, Flex-Fridays, and team events, Talk Shop prioritizes building a workplace where people genuinely love to show up.
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