Specialist, Marketing - Travel Media & Influencer Relations (Maternity Leave Backfill, 20-Month Term

Application Deadline: November 10, 2026
This vacancy is open to both internal employees and external candidates. Internal applications will be reviewed before we review any external applications.
About Travel ManitobaTravel Manitoba is a Crown Corporation responsible for stimulating innovative, sustainable tourism growth in Manitoba’s $2.4 billion tourism industry. In partnership with the tourism industry, Travel Manitoba is responsible for tourism marketing, visitor information services, research and public information. We are seeking a highly motivated individual to join our team.
Position SummaryReporting to the Director, Marketing, the Specialist, Marketing – Content, Travel Media & Influencer Relations supports the execution of Travel Manitoba’s earned media and content strategy. The role focuses on increasing awareness of Manitoba as a travel destination by coordinating media and influencer visits, developing itineraries, and maintaining relationships with General Sales Agents (GSAs), travel media, and content creators. This position also assists in content development, campaign implementation, and performance tracking to support marketing priorities across key markets.
Note: This is a term position, expected to last up to 20 months.
Duties and Responsibilities
Supports the organization’s annual content marketing strategy, editorial vision, content pillars and editorial calendar for each core market.
Writes, provides photographs, video and other original content for Travel Manitoba’s blog, social media channels and the like.
Helps fulfil annual marketing partnership opportunities.
Plans, organizes, and creates professional, appealing itineraries for;
and escorts, when necessary, national, and international media on media tours promoting Manitoba’s tourism experiences;
Some evening and weekend work required. In-province travel required.
Engages and builds relationships with influencers and traditional and digital travel media at national and international media events, marketplaces, and conferences when needed. Some evening and weekend work required. International travel required.
Liaises with Tourism Winnipeg on their travel media program and ensures projects are aligned.
Coordinates the delivery of media kits, itineraries, and other assets to support GSAs and PR agencies in executing campaigns.
Collaborates with local, national, and international media relations industry professionals
Connects with influential media outlets and journalists to pitch stories.
Works with media outlets to showcase Manitoba and ensure existing content and stories remain current and relevant.
Responds to editorial queries and digital asset requests from travel media and outlets.
Researches and updates information on new and existing tourism experiences for media relations in support of the corporation’s performance targets and strategic priorities.
Follows through on media contacts to convert them into media trips to Manitoba.
Helps forecast budgets and process expenses for media tour visits and familiarization trips.
Coordinates the preparation of media events and materials, where required.
Conceptualizes and writes travel media copy for annual story idea sheet and media microsite.
Plans, writes and executes the delivery of our Travel media e-newsletter.
Gathers performance results for media tours, influencer campaigns and other media outreach activity results and tags articles in media monitoring software.
Assists and supports other team members as needed.
Performs other related duties as required/assigned.
Qualifications
Post-secondary education in journalism, communications, public relations or equivalent combination of education and experience.
Minimum of 3 years of professional experience in communications, public relations, writing and/or related field.
Proven project management skills with strong attention to time management, organization, and detail.
Proven ability to identify and craft engaging stories.
Demonstrated ability to prioritize and multi-task in fast-paced environment.
Excellent interpersonal, written and verbal communication skills.
Proven ability to plan and execute activities such as familiarization tours and stakeholder engagements.
Demonstrated ability to take initiative and thrive both independently and when working collaboratively with others.
Demonstrated understanding of media communications approaches, vehicles, and tactics.
Proficiency in digital marketing and social media, with a demonstrated commitment to staying current with industry trends and emerging technologies.
Strong general computer skills and open to learning new systems or technologies to support the role.
Accuracy and attention to detail.
Solid knowledge of tourism industry.
Bilingualism (English-French) is an asset.
Experience in public or media relations, preferably in the travel industry.
Willingness to travel and work non-traditional hours.
Proficiency in Microsoft Soft Office Suite.
Current valid Manitoba driver’s license.
Conditions of Employment
Must be legally entitled to work in Canada.
Travel Manitoba is committed to creating and maintaining a skilled, diverse, and inclusive workplace. Candidates are encouraged to self-identify as a member of one or more employment-equity designated groups in their application. We invite applicants from Indigenous, Black, and racialized communities, women, persons with disabilities, and members of 2SLGBTQIA+ communities. We also welcome applications from non-Canadians who are eligible to work in Canada.
Travel Manitoba provides workplace accommodation for employees with temporary/permanent disabilities. Accessible accommodation throughout the selection process is available upon request.
Questions?Email: View email address on ca.hrm.tc
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