The Adaptavist Group Marketing Field Marketing Manager - 12-Month Maternity Ftc

Field Marketing Manager - 12-month maternity FTC
Full-timeJob Field: MarketingCandidate Location: CanadaHire type: Fixed term contractThe Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.Com and Aha!We make change happen. From anywhere.What we offer you
We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team.We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.Read our full list of benefitsAs a Field Marketing Manager for North America, this role is critical in aligning regional marketing initiatives with the goals of the sales organization. You’ll be the key marketing partner for the regional sales team, developing and executing marketing programs that build pipeline, accelerate deals, and drive revenue.You will be responsible for understanding the regional sales strategy, identifying opportunities to support pipeline growth, and managing marketing performance with clear attribution and influence on sales outcomes. This is a highly collaborative role that bridges strategic planning and hands‑on execution.What you'll be doing
Sales alignment and regional strategy
Act as the marketing business partner to the regional sales team;
attend sales meetings, understand territory plans, and translate them into marketing strategies.Collaborate closely with regional sales leadership to prioritize marketing programs based on pipeline goals, target accounts, and deal stages, including identifying opportunities for marketing to help accelerate late-stage deals and reduce sales cycles.Provide insight into market trends, customer behaviour, and competitive activity that inform regional campaigns.Maintain a close feedback loop with account executives and business development executives to assess the impact of marketing touchpoints on deal velocity. Use data to continuously optimize marketing plans and demonstrate business value to key stakeholders.Marketing planning and execution
Actively contribute to regular regional marketing planning in conjunction with your team, to bring your expertise to activity/project budgetingActivate and oversee all campaigns whilst closely collaborating with all other teams/suppliers for successful outcomes, which will heavily focus on integrated multi‑channel campaigns and regional eventsPlan, manage and execute integrated, multi‑channel demand generation programs, incorporating events, organic and paid media, ABM (account‑based marketing), email marketing, and digital marketing programs.Work with the wider team for messaging/communications around events, ensuring cohesion and consistency as needed - aligned to our goals and target audiencesWork with suppliers and partners to coordinate and oversee end‑to‑end event details, including event communications, logistics such as venue selection and contracts, budgeting, booth design, and on‑site execution.Align on and collect key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimization.Support sales enablement and ensure the team is enabled across all related marketing campaign outreach and qualified lead follow‑ups.Implement and localize SEO strategies to improve search visibility, website traffic, and lead generation in the region;
ensure content is optimized for local search behaviour and aligned with global SEO guidelinesManage regional website updates, including deploying new features and functionality within the CMS, localizing and optimizing content, and providing feedback, contributions and insights to Adaptavist’s global website roadmapPartner marketing
Be our partners’ main operational point of contact for marketing in the region, where needed;
develop and articulate communication strategy for Adaptavist and partner integrated efforts;
manage partner marketing communications (eg., announcements, company updates, etc)Build and execute collaborative marketing and regional GTM plans with partners, internal teams, and stakeholders to achieve business outcomes. This includes, but is not limited to, joint communication proposition (eg., announcements, company updates, etc), content development (e.G. blogs, case studies), and partner-related offline/online eventsMeasurement, outcomes focus
Measures and reports on the impact of the marketing initiatives, recommending revised activities to improve ongoing results, to continuously optimize marketing strategiesSupport the enablement of regional business development and sales development to maximise the outcomes of campaigns and activities.Team Contribution
Influence and foster strong networks with your business partners by presenting your work in meetings across the business.Contribute to improvement initiatives across Adaptavist and the Group to support the Group's broader development and growth, fostering a culture of continuous improvement.What we're looking for
B2B field marketing experience, preferably in Tech industry, across a broad range of multi‑channel, integrated marketing activities with a particular focus on events executionExceptionally good at understanding the needs and expectations of a diverse set of customers and stakeholdersConfident and self‑assured communicator. Experience of managing agencies, suppliers, contractors and direct reports and also able to influence widely to build relationshipsData‑led, a strong handle of marketing metrics and a high level of understanding web analytics/tracking/reporting. ensuring all marketing is highly measurable and contributes towards our B2B KPIs.Excellent organizational and prioritization skills - experience of leading and managing multiple complex projects with attention to detail but also an ability to think innovatively and creativelyProven track record of understanding how to build and deploy campaigns to achieve the desired outcomes;
on time and on budget and with the right qualityStrong knowledge of regional demand generation strategies and tactics, including account segmentation, content localization and content personalizationStrong analytical and problem solving skillsExcellent English written and verbal communication skillsAbility to travel, as needed, to support key initiatives.What to expect
We have published some support on Interviewing with us to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.You can read them hereAt The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status.
#J-18808-Ljbffr