Customer Marketing Manager

McLean & Company is looking for a strategic, hands‑on Marketing Manager to help strengthen customer relationships and drive engagement across our member base. You will own the planning and execution of integrated campaigns that promote research releases, product launches, and events, so members actively use the content, products, and services they've invested in. The goal is to increase engagement, improve the member experience, and support renewals.This is an individual contributor role with a broad mandate. You'll work closely with the Marketing Director to shape engagement strategy, then own the execution, measurement, and optimization of the programs that bring it to life. You'll partner with research, sales, content, design, social, and PR to make sure the right content reaches the right members at the right time.Key Responsibilities
Engagement strategy and campaign planning
Develop and execute marketing strategies and communication plans that drive research usage, product adoption, and event attendancePlan integrated campaigns for new research releases, product launches, and core offerings across email, webinars, and digital channelsSupport marketing for new and existing products across divisions, ensuring a consistent go-to-market approachBuild and maintain a communication calendar aligned with PR, social, sales, research, and other channelsEmail and lifecycle marketing
Manage email strategy, including audience segmentation, campaign goals, send frequency, and timingBuild, QA, and schedule member emails, partnering with content marketing to reflect McLean's brand voiceOptimize deliverability and maintain database hygiene to maximize reachRun A/B tests and use the results to improve performanceCustomer Insight and personalization
Contribute to customer personas and journeys, and create targeted resources that guide members to relevant research and services based on behavior and engagement patternsUse customer intelligence data to identify trends, inform engagement strategies, and recommend new initiativesEvents
Plan and execute promotional campaigns for webinars and in-person events across email, web, social, and PRCreate campaign briefs and communication plans for each event type, working with sales, research, events, and designDrive registrants, leads, and appointments from events, and help maintain the events calendarMeasurement and reporting
Track, analyze, and report on campaign and engagement performance, with clear insights and recommendationsContribute to a KPI framework that benchmarks success and drives continuous improvementCross-functional collaboration
Build strong working relationships with research, sales, content, design, events and other teams for a seamless member journeyWork with sales enablement to keep the sales team informed of upcoming campaignsWhat You Bring
Bachelor's degree in Marketing, Communications, Business, or a related field6+ years of experience in performance-driven B2B marketing, preferably in research, SaaS, or membership-based organizationsProven experience in customer engagement and lifecycle marketing, with an understanding of retention strategiesHands‑on experience with email marketing, audience segmentation, and campaign analyticsExperience with marketing and sales technology such as Salesforce, Gainsight, Pardot, Marketing Cloud or similar marketing automation toolsStrong project management skills and the ability to run multiple campaigns at once and deliver on timeAn analytical mindset: you can interpret data, spot trends, and turn insights into actionExcellent written and verbal communication, including copywriting and proofreadingStrong stakeholder management skills and a collaborative approach across departmentsA customer‑centric, proactive, and adaptable working style, comfortable in a fast‑paced environmentLanguage Skills:
Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.McLean & Company, a division of Info-Tech Research Group of com panies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring pr ocess.
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