Marketing Operations Manager

Established in 2018, Conquest is the market-leading technology company behind Strategic Advice Manager® (SAM), a verifiable AI financial advice engine built to power personalized, continuous financial guidance at scale. Today, the company supports more than 75% of financial advisors across Canada, while SAM has powered millions of financial plans globally. Its technology enables financial institutions, banks and advisors to deliver expert guidance across the full wealth spectrum, from mass-market clients to ultra-high-net-worth individuals. At its core is a mission to make quality financial guidance accessible to all.
Conquest was founded by a team of financial technology veterans with a track record spanning more than 30 years in the financial planning software space. Its strategic investors include Goldman Sachs Alternatives, 7RIDGE, Canapi Ventures, Citi Ventures, BDC Capital, TIAA Ventures, USAA, BNY, Portage and Royal Bank of Canada. For more information, visit
The opportunityWe're looking for a proactive, AI-savvy Marketing Operations Manager to own and optimize the marketing automation platform that powers our marketing engine. This is a hands-on role, where you’ll be managing and executing processes, while keeping cross-functional and regional stakeholders informed and engaged. You'll keep our martech stack healthy (clean data, smooth campaign execution, process for list uploads and reliable reporting), and you understand the importance of precision in marketing to prospects in a regulated industry.
What you’ll do
Own day-to-day administration and optimization of our marketing automation platform, Salesforce Marketing Cloud Account Engagement (previously Pardot), and its integration with Salesforce, alongside connected lead enrichment and sales automation tools
Ensure clean data flow, routing, reliable syncs, and accurate reporting across the full funnel
Document, maintain and continuously improve marketing systems, processes, and data that support campaign execution and performance measurement
Design and manage lead and contact enrichment workflows, ensuring records are complete, accurate, and actionable before they reach the sales team
Build and maintain lead routing logic in the MAP and Salesforce to ensure the right leads reach the right reps at the right time, owning QA and resolution
Build and manage segmentation rules across the MAP and Salesforce to support personalization, prioritization, and accurate reporting
Audit and own current instance, including all sending and segmentation rules and processes, and troubleshoot campaign and automation issues across the MAP and CRM to ensure reliable execution
Maintain communications calendar and format to keep cross-functional teams informed on planned sends and campaigns
Partner with the marketing team on campaign operations, including list builds and loads, audience segmentation, program setup and QA
Support campaign performance tracking and attribution from click to close, and build and maintain dashboards and reports that give revenue leaders clear visibility into pipeline, funnel performance, and campaign impact
Constantly test formats and messaging to ensure top performing email and nurture campaigns
Work with revenue leaders to map data definitions, funnel stages, lifecycle models, and marketing and sales processes across teams into the systems in which we operate
Bring hands-on experience with AI tools, including the latest martech solutions, LLMs (Microsoft Copilot, Claude), and other tools to drive meaningful efficiency gains across marketing
Design and implement intelligent automations that reduce manual work, improve data quality, and surface insights faster
Stay current on the evolving AI and automation landscape;
proactively identify where new tooling can reduce friction or unlock capability the team doesn't yet have
What you bringYou're an operator through and through. You know marketing automation platforms inside out, you sweat the details of clean data and reliable workflows, and you take pride in systems that are reliable yet ready to evolve with the changing tech landscape. You don't wait to be told what to fix: you spot the gaps, build the case, and get it done.
6+ years of experience in Marketing Operations, Revenue Operations, or a similar ops role
Deep, hands-on experience with Pardot (Salesforce Account Engagement) and Salesforce (admin-level or beyond) strongly preferred
Proven track record of administering and optimizing a marketing automation platform: owning configuration, data hygiene, integrations, and continuous improvement
Regulated-industry experience a plus
Incredible organization skills;
you know the importanceof taxonomies, naming conventions, and folder structures to keep the MAP clean.
Hands-on familiarity with sales automation and the broader martech stack, and demonstrated ability to manage a multi-tool stack with a focus on integration health, data quality, and end-to-end reliability
Strong analytical mindset: comfortable building dashboards, structuring reporting frameworks, and contributing to revenue forecasting conversations
Hands-on experience with AI and automation tools and a demonstrated history of applying them to reduce manual work and drive operational efficiency
Excellent communication and stakeholder management skills
Comfortable with ambiguity and fast-moving priorities;
you know when to move quickly and when to slow down to get the setup right
What to expect
An inclusive culture made up of extremely talented people
A leadership team with a proven track record of success
Hands-on coaching and a clear path to grow your career
The opportunity to join a fast-growing company as it expands across the globe
Competitive compensation and generous benefits
Conquest Planning Inc. is an equal opportunity employer. Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please contact View email address on ca.hrm.tc .
Strategic Advice Manager® is a registered trademark of Conquest Planning Inc.
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