Senior Digital Product Manager (Strategy)

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Read on to see how you can shape the future, win as a team, and grow with us.

About the role

We are looking for a Senior Digital Product Manager to join our Digital Platforms team! The Digital Product Manager owns the strategy and roadmap of the website to drive growth and innovation. A great candidate will have a unique combination of strategic thinking, technical acumen, and expertise in experience design to ultimately drive conversions and customer satisfaction.

Located at the intersection of innovation and growth, this role will define and leverage new technologies such as ChatGPT, AI, ML, and leverage data to deliver personalized and self-serve experiences for our customers. This Digital PM will reimagine how we drive market penetration across new and returning customer segments and bring bold, entirely new experiences to life for our customers.

What you’ll do:

• Develop and execute product strategies and roadmaps focused on enhancing the non-transactional shopping journey and digital experiences for belairdirect.com.
• As a customer champion you will translate customer insights, feedback, and pain points into actionable product requirements with clear success metrics, while ensuring products meet and exceed user expectations.
• Leverage data to identify areas of opportunity to drive further top-of-the-funnel growth and optimize in-funnel conversion to support acquisition growth for the brand.
• Establish and track key performance metrics to measure product success and inform future product decisions.
• Perform market research, competitive analysis, and establish industry best practices to stay ahead of marketing innovation trends.
• Continuously monitor and analyze customer feedback, market trends, and usage data to identify opportunities for improvements and new feature development.
• Partner with web development, design, marketing, and other teams to prioritize, define, and execute product enhancements.
• Proactively engage with stakeholders across the organization to identify key initiatives and business drivers for belairdirect.com.
• With a strong technical background, you will communicate effectively with cross-functional teams, bridging the gap between product vision and technical implementation.
• Drive the implementation of cutting-edge technologies such as AI / ML and data to develop new, personalized marketing strategies to drive the digital shopping path onsite.

What you bring:

• You have managed a technology product or a digital journey end to end, from inception to delivery.
• Understand the capabilities and limitations of AI and chatbot technologies.
• Experience developing and executing customer digital self-service or ecommerce strategies.
• Experience in one or more of the following areas of focus: client acquisition; digital acquisition.
• Proven ability to drive results while effectively collaborating with key partners.
• Dynamic leadership skills and a demonstrated ability to develop and lead new initiatives with a proven track record to deliver.
• Established growth mindset and an ability to challenge the status quo, and to push, pivot, and let go as the environment evolves.
• A positive attitude and drive to outperform.

What you have:

• 8+ years of experience in digital product management, or equivalent experience
• A bachelor’s degree in marketing, administration, product management, design or any equivalent combination of training and experience.
• Ability to surface customer-backed insights from a variety of information sources, both qualitative and quantitative.
• Experience with tools such as Adobe Target and Adobe Analytics. Experience with Power BI is an asset.
• Experience presenting to senior leadership, exceptional communication, collaboration, and interpersonal skills.
• Experience working with Agile methodologies and influencing cross-functional technology and marketing teams.
• Experience leveraging AI / ML and to develop personalized product strategies, customer self-service, and monetization strategies.

What we offer

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Click here to review other important information about the hiring process, including background checks, internal candidates, and eligibility to work in Canada.