Group Benefits Marketing Consultant
Manulife John Hancock
Drive integrated marketing campaigns using customer insights, strong writing, and data-informed execution for sponsor and advisor audiences. Support audience-focused digital initiatives that build awareness and adoption.As a Marketing Consultant, you will support Sponsor/Advisor Marketing & Growth programs reporting to the Director. You will translate customer, market, and business insights into messaging, value propositions, and campaign plans. The work supports sponsor engagement, advisor engagement, product adoption, retention, and measurable business outcomes.Key Responsibilities:
Develop and execute integrated, insight-driven marketing plansCoordinate campaign deliverables, timelines, and cross-functional partnersCreate messaging and resources supporting Manulife’s value propositionMonitor results and recommend practical performance improvementsUse AI and marketing technology to improve effectivenessRequirements:
Three to five years in marketing, communications, or related rolesExcellent writing, drafting, and editing skillsWorking knowledge of Microsoft 365 applicationsExposure to marketing automation and analytics toolsStrong organization, prioritization, and quality focusBring campaign execution, customer focus, and marketing measurement skills to Manulife’s sponsor and advisor growth programs.
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Develop and execute integrated, insight-driven marketing plansCoordinate campaign deliverables, timelines, and cross-functional partnersCreate messaging and resources supporting Manulife’s value propositionMonitor results and recommend practical performance improvementsUse AI and marketing technology to improve effectivenessRequirements:
Three to five years in marketing, communications, or related rolesExcellent writing, drafting, and editing skillsWorking knowledge of Microsoft 365 applicationsExposure to marketing automation and analytics toolsStrong organization, prioritization, and quality focusBring campaign execution, customer focus, and marketing measurement skills to Manulife’s sponsor and advisor growth programs.
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Vacancy posted 1 hour ago
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