Ecommerce Merchandising Strategist

About The ALDO Group

Specializing in stylish and accessible footwear, handbags, and accessories, the ALDO Group has been around for more than 50 years. With over 1,500 stores in more than 100 countries, we operate under two signature brands, ALDO and Call It Spring, and we are the core footwear partner for Sperry in North America. The ALDO Group is also an industry-recognized wholesale licensed partner, specializing in the design, sourcing, and distribution of fashion footwear, handbags, and accessories. Our diverse portfolio includes household brands such as ROXY, Brooks Brothers, Ted Baker, Hunter, and G.H.BASS. In addition to our head office in Montreal, the ALDO Group maintains international offices in Europe and Asia. For more information, visit

About The ALDO Group

Specializing in stylish and accessible footwear, handbags, and accessories, the ALDO Group has been around for more than 50 years. With over 1,500 stores in more than 100 countries, we operate under two signature brands, ALDO and Call It Spring, and we are the core footwear partner for Sperry in North America. The ALDO Group is also an industry-recognized wholesale licensed partner, specializing in the design, sourcing, and distribution of fashion footwear, handbags, and accessories. Our diverse portfolio includes household brands such as ROXY, Brooks Brothers, Ted Baker, Hunter, and G.H.BASS. In addition to our head office in Montreal, the ALDO Group maintains international offices in Europe and Asia. For more information, visit

Enjoy meaningful recognition, flexible work options, great on‑site perks, generous discounts, and the pride of being part of a brand that leads with people, the planet, and its partners at heart.

Role Summary

The Online Merchandiser is responsible for strategically optimizing the online product assortment to drive conversion, sales performance, and product movement. This role brings a deep understanding of product, customer behavior, and business priorities to ensure the site is consistently merchandised in a way that supports best-selling strategies, promotional objectives, and overall commercial goals.

Working cross-functionally with Product Development, Buying, Sales, Marketing, and Digital teams, the Online Merchandiser plays a critical role in supporting strategic product selection across all marketing outputs—including social, PR, email, and on-site experiences. The role is highly analytical, insight-driven, and execution-focused, continuously adjusting merchandising strategies based on performance, trends, inventory position, promotional impact, and evolving ecommerce capabilities.

Responsibilities

Strategic — 25%

• Support the development and ongoing refinement of online merchandising strategies that drive conversion, product movement, and commercial performance.
• Work closely with Product Development, Buying, and Sales teams to support best-seller strategies, product pushes, and inventory-led priorities.
• Provide strategic product recommendations and selection guidance for all marketing outputs, including social, PR, email, newsletters, and on-site placements.
• Contribute insights to promotional strategy through analysis of historical performance, customer behavior, and product response.
• Ensure merchandising decisions align with brand positioning, commercial goals, and customer expectations.
• Maximize the effectiveness of ecommerce tools and platforms by staying current through ongoing self-education; proactively leverage new features, functionality, and industry best practices to continuously evolve site merchandising and performance.

Operational — 50%

• Execute digital merchandising strategies to optimize product visibility, conversion, and sell-through across the site.
• Manage the accuracy and optimization of the online product catalog, including pricing, categorization, product content, navigation, and on-site search.
• Own on-site sequencing and merchandising adjustments based on performance, inventory position, campaigns, and customer behavior.
• Support promotional set-up and execution, including online pricing updates, campaign alignment, and online-exclusive promotions.
• Monitor live sites daily to ensure product accuracy, navigation integrity, and flawless execution.
• Support site and email QA, new feature deployments, performance bug tracking, and issue resolution.
• Ensure timely execution of merchandising updates in line with go-to-market calendars and business priorities.

Leadership & Collaboration — 25%

• Act as a key cross-functional partner to Product Development, Buying, Sales, Marketing, and Digital teams.
• Translate product and performance insights into clear, actionable merchandising recommendations.
• Drive continuous optimization by proactively identifying risks, opportunities, and execution gaps.
• Contribute to the development and documentation of best practices, processes, and merchandising standards.
• Support the Director of Ecommerce through strong execution, clear communication, and sound commercial judgment.

Education / Experience

• Bachelor’s degree in Business, Marketing, Merchandising, Commerce, or a related field — or equivalent professional experience.
• 3–5 years of experience in eCommerce, buying, or merchandising, preferably within fashion or retail.
• Strong understanding of product performance, conversion drivers, and online merchandising principles.
• Proven analytical skills with strong Excel proficiency; experience with Google Analytics is an asset.
• Experience working cross-functionally in a fast-paced, commercial environment.
• Strong commercial instinct with a deep understanding of product, promotions, and customer behavior.
• Highly analytical with the ability to translate data into clear, actionable insights.
• Exceptionally organized, detail-oriented, and process-driven.
• Confident communicator and trusted cross-functional partner.
• Proactive, adaptable, and comfortable adjusting strategies in real time.
• Performance-driven mindset with strong ownership and accountability.

Building a culture of belonging

We firmly believe that the diversity of backgrounds, perspectives, and identities is a fundamental strength of the ALDO Group. We welcome applications from all backgrounds and are committed to providing a safe, respectful, and equitable work environment where everyone can reach their full potential and find their fit.

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