Director Channel Management

We are looking for a Director, Channel Management, who will report to the Director of Portfolio, Strategy, Channel and Customer Experience, and who’ll be responsible for defining and executing the global dealer network strategy, ensuring alignment with organizational growth objectives, dealer and customer experience standards, and operational excellence. This role provides strategic leadership across network design, governance, performance programs, and digital transformation, while overseeing a high-performing team and managing cross-functional collaboration across Legal, IT, Finance, and Commercial teams.

YOU’LL HAVE THE OPPORTUNITY TO:

Strategic Leadership and Business Management

• Define and execute the channel management strategy aligned with business growth objectives.

• Lead, develop, and engage a high-performing team, fostering accountability and continuous improvement.

• Manage budgeting, cost control, and financial reporting for channel operations.

Dealer Network Framework and Governance

• Establish and oversee dealer agreement frameworks, network policies, and governance standards in partnership with Legal.

• Own dealer-related customer master data strategy in SAP, ensuring data integrity and effective account lifecycle management.

• Oversee network operations support across key business lines, ensuring alignment with product and market priorities.

• Lead audit, compliance, and risk management frameworks across the dealer network.

• Define and execute network footprint strategy, including expansion, consolidation, and market optimization.

Dealer Network Programs

• Lead the strategy and execution of dealer programs that drive performance and customer experience.

• Oversee certification programs, including standards, processes, and continuous improvement.

• Manage dealer performance initiatives (e.g. scorecards, PerforMAX), including communication and stakeholder alignment.

• Direct dealer financial benchmarking programs.

Dealer Technology and Digital Transformation

• Lead integration between Dealer Management Systems (DMS) and CRM platforms to enable seamless data flow and insights.

• Champion digital innovation, automation, and analytics across channel operations.
  
  

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• 10+ years of experience in channel management, dealer network strategy, or related commercial leadership roles.

• Proven experience leading complex, global network strategies and transformation initiatives.

• Strong understanding of dealer operations, distribution models, and performance management frameworks.

• Experience working with enterprise systems (e.g. SAP, Salesforce, CRM/DMS integrations).

• A demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.

• Strong financial acumen and experience managing budgets and program ROI.

• A strategic thinker with a strong execution mindset.

• Exceptional leadership, team development, and stakeholder management skills.

• A data-driven decision-maker with strong analytical capabilities.

• A change agent with experience driving digital transformation and continuous improvement.

• Strong communication and influencing skills across global and cross-functional teams.

Do you have other qualifications? Tell us what is unique about you that would be a great addition to the team.

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it:

• Annual bonus based on the company’s financial results

• Generous paid time away

• Pension plan

• Collective saving opportunities

• Industry leading healthcare fully paid by BRP

What about some feel good perks:

• Flexible work schedule

• A summer schedule that varies by department and location

• Holiday season shutdown

• Educational resources

• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.