E-Commerce & Digital Manager

La Rosée is above all a human adventure, driven by tight-knit, passionate, and dedicated teams united around one goal: inventing natural, effective, and eco-designed cosmetic products. To achieve this, we are looking for an E-Commerce & Digital Manager to join the Canadian team and own the growth and commercial performance of La Rosée Canada's e-commerce business.
Your missionAs the E-Commerce & Digital Manager, your mission is to manage the Canadian website, CRM, digital acquisition, and customer experience, ultimately driving profitable growth for the brand. You will develop the digital plan and personally execute much of it.
Your daily interactionsAt the heart of the organization, you will collaborate closely with:
The General Manager (to whom you report).
The Marketing Manager - Retail & Brand.
The Paid Media Specialist (whom you will manage directly).
Our headquarters in France (global technical framework and expertise).
Your main responsibilities1. E-Commerce & Shopify
Own the commercial performance and day-to-day merchandising of the Canadian Shopify website.
Manage homepage updates, product launches, offers, bundles, and seasonal campaigns.
Create and optimize SEO-friendly product descriptions, landing pages, and educational content.
2. CRM & Customer Retention
Own the Canadian CRM strategy and execution through Klaviyo.
Develop the email marketing calendar and manage automated flows (welcome, abandoned cart, win-back, etc.).
3. Paid Media & Customer Acquisition
Oversee paid digital acquisition strategy, budget, and performance, with a particular focus on Meta.
Manage the paid media specialist, setting objectives, monitoring CAC, ROAS, traffic quality, and conversion.
4. Analytics & Customer Experience
Oversee online customer service and use insights to improve the online shopping experience.
Build e-commerce sales forecasts, digital budgets, and prepare weekly/monthly reporting with clear recommendations.
Profil required
3-5 years of experience in e-commerce or digital marketing, ideally within a fast-growing DTC consumer brand in beauty, skincare, or lifestyle.
Hands-on experience managing a Shopify e-commerce site and practical experience with Klaviyo.
Understanding of paid digital acquisition (Meta) and experience with GA4 and digital analytics.
Professional fluency in English and French (written and spoken) is strictly required.
Bachelor's degree in marketing, business, or a related field.
You are commercially minded, analytical, highly resourceful (a\ "doer\"), and collaborative.
Why join La Rosée?Joining La Rosée means becoming part of a fast-growing company committed to simpler, natural, and responsible beauty, driven by strong values: benevolence, high standards, and transparency. You will evolve within a passionate, dynamic, and creative team, where team spirit, brand consistency, and customer satisfaction guide every action, with real freedom to propose ideas and grow the brand every day.
Compensation & BenefitsBase salary: $85,000–$100,000 CAD, based on experience, plus an annual performance-based bonus based on individual and company performance.
Full-time
Hybrid
Based in Toronto, ON
Our JEDI Commitments (Justice Equity Diversity Inclusion)At La Rosée, we are convinced that the diversity of backgrounds, experiences, and sensitivities is an essential wealth to build a fairer, more innovative, and more human company. We are committed to guaranteeing a recruitment process based on:
equity and transparency,
non-discrimination,
the inclusion of all people, regardless of their gender, age, origin, disability status, sexual orientation, identity, or beliefs. Each application is studied carefully, respecting equal opportunities, so that everyone can find their place and evolve in a caring work environment. Joining La Rosée means joining a committed team, where everyone can express themselves, progress, and fully contribute to our mission.
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