Director Of Sales

Founded in 1989 and built on a reputation of trust and dependability, Puresource distributes natural products to over 3,000 independent and national retailers across Canada from three warehouses in Alberta, BC and Ontario. With over 3,400 natural & organic wellness products to choose from, we deliver full‑service solutions to support brands to grow their business in Canada. Puresource is proud to be your dedicated Canadian partner in the natural products channel.Our mission is to provide Canadians with natural products to optimize their health. To do this, we support our brands and retail customers with market leadership and exceptional customer service. The measure of our success is built on the growth of our partners and dedicated teams that create great customer experiences every day.Existing Vacancy
This job posting is for an existing vacancy.Job Title
Director of SalesCompensation
Starting rate - $155,000 per annumScope for the Position
The Director of Sales is responsible for the overall sales function of Puresource Corp.Partnering closely with senior leadership, this role is responsible for the development of strategic sales plans and overseeing revenue growth and product gross profit performance for the overall businessDirects, oversees and provides expertise in managing multi‑brand, multi‑channel sales growth activities in a distribution environment with a large mix of vendor partner brands and Puresource’s own brands (Natural channel, Food/Drug/Mass, Inside Sales, E‑Commerce)Maintains positive top‑to‑top customer relationships across all channels, representing Puresource’s values in the marketplaceProvides exceptional support, servant leadership and strategic guidance to the Sales Team to service and develop customers in all the channelsDuties and Responsibilities
Strategic Planning and Results Management
Identify, qualify and develop opportunities to grow revenue and increase product gross profit with alignment to the company’s vision and corporate strategic planResponsible for overseeing and establishing key goals and measurement for all sales channelsDevelop annual sales operating plans in collaboration with cross‑functional managers and sales managersMonitor, measure and maximize return on all forms of trade spend and strengthen price governanceRepresent the sales function in the annual budget process, managing costs and effects on P&L to ensure budgets are adhered toParticipate as a key stakeholder in developing and maintaining strong vendor relationships as they relate to business reviews, promotion and pricing negotiations, market and customer insightsFoster a culture of fact‑based decision‑making and accountability within the sales organizationReport on activity and progress related to strategic goals monthly to senior leadershipDeveloping A Strong Team
Set clear direction and develop performance standards for the Sales TeamSuccessfully direct, mentor, and develop sales team to be dedicated, efficient and high achieving in order to achieve/exceed targeted sales objectivesDirect the sales process from lead development, through quoting, closing, and sales verificationDirect ongoing training programs to increase team knowledge of sales skills, products, and services trainingActively interview, hire and train new personnel ensuring resources are allocated across channels and aligned with the company’s growth plansEvaluate performance of sales managers and team members, holding all parties accountable to the objectives and targets assignedEvaluate and drive a continuous improvement cultureStrategic Selling and Innovation Focus
Build and maintain strong relationships with all internal departments and external stakeholders, including key customersIdentify new product and channel opportunities for the companyEnsure a growth trajectory for vendor and broker partners with joint business planning for all regions and channelsCommunicate Internally and Externally
Represent the company at all trade functions and with all suppliers and present a knowledgeable and professional imageCommunicate performance against strategy and objectives to the executive team monthlyLead the ongoing development of CRM to improve data collection and accountability for the team and to maximize ROIRequired Qualifications
Post‑secondary education in Business, Marketing or relevant disciplineMinimum of 10 years field sales experienceMinimum of 5+ years sales management experienceDemonstrated experience in independent, mass retailer and e‑commerce channelsBilingual in English and French strongly preferredDemonstrated strategic planning and execution experience.Proven ability to meet and exceed sales goalsDemonstrated ability to develop and maintain strong, senior‑level relationships within customer organizationsMust own a reliable vehicle with valid driver’s licenseMust have a valid passportInclusion & Accommodations
Puresource complies with applicable human rights legislation and provides accommodation during the recruitment process where required by law. Applicants requiring accommodation may contact Human Resources at View email address on ca.hrm.tc during the requirement process.
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