Senior Marketing Channel Strategy Manager

Lead digital campaign strategy and operations in Toronto, using project management and channel optimization across Scotia’s marketing ecosystem. This senior role supports Growth Marketing Channel Centres of Excellence through campaign execution, workflow design, and testing across Commerce, Media Channels, Mobile App, Push/SMS, Scotia Online, ABMs, and new channels.As Senior Manager, you will mobilize cross-functional teams spanning Engineering, Digital Product, Digital Design, QA, business partners, core project teams, and scrum teams. You will oversee end-to-end campaign processes, channel standards, production delivery, risk controls, and operational improvements. The role supervises one to four direct reports and reports to the Director, Marketing Channel Strategy & Operations.Key Responsibilities:
Design and optimize end-to-end digital campaign delivery processesGovern channel strategy standards, style guides, and fragment requirementsManage campaign incidents, root causes, remediation, and risk controlsLead workbacks, digital journey planning, and campaign experimentationTranslate marketing needs into technical delivery requirementsRequirements:
University degree in Business Administration, Marketing, or similarIn-depth project management training or certificationExperience managing technical delivery projects and budgetsRisk management and crisis management experienceStrong analytical, writing, interpersonal, and detail-oriented skillsApply senior marketing channel strategy, project management, experimentation, and technical delivery expertise to Scotia’s digital campaigns.
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