Marketing Manager - Cargo

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The Marketing Manager – Cargo leads the planning, execution, and optimization of Air Canada Cargo’s integrated marketing efforts across all channels and customer touchpoints, including traditional marketing, sales enablement, digital channels, and customer and industry experiences. The role translates business, commercial, product, and customer priorities into clear marketing strategies and programs that strengthen the brand, support revenue growth, deepen customer engagement, and enable sales teams globally.
The Manager has end-to-end accountability for Air Canada Cargo’s marketing activities, resources, governance, delivery standards, and performance against defined objectives. This role leads two Marketing Advisors – Cargo and works cross-functionally across Air Canada Cargo, Air Canada, and with external partners to deliver coordinated, customer-focused marketing outcomes.
Responsibilities
Strategy and Brand
Develop and lead Air Canada Cargo’s annual integrated marketing strategy and plan, aligned with branch priorities, commercial objectives, product strategies, customer needs, and brand direction.
Define and evolve Air Canada Cargo’s brand positioning, value propositions, messaging, and brand strategy to strengthen differentiation, relevance, and consistency across markets and customer touchpoints.
Set clear marketing objectives, priorities, and target audiences, using customer segmentation and insights to guide campaign and program planning.
Monitor marketing, brand, industry, and competitive trends to identify opportunities, risks, and new approaches that strengthen Air Canada Cargo’s brand positioning and marketing effectiveness.
Campaign and Marketing Delivery
Own the end-to-end planning, execution, optimization, and performance of integrated marketing initiatives, ensuring activities are delivered on time, on budget, and against defined brand, customer, and business objectives.
Develop clear marketing and creative briefs, align stakeholder input, guide creative development, manage approvals, and ensure deliverables are on brand, on brief, and delivered on time.
Ensure sales teams and global partners have effective, current, and brand-compliant marketing tools, content, and resources that support customer acquisition, retention, and growth.
Own the strategy, governance, content, performance, and ongoing optimization of Air Canada Cargo’s website and digital marketing channels.
Lead the strategy, planning, and delivery of customer events, trade shows, sponsorships, industry activations, and related brand experiences.
Oversee Air Canada Cargo’s branded merchandise and promotional materials, including sourcing, vendors, inventory, budgets, distribution, and brand compliance.
Maintain marketing and brand governance, ensuring materials, data use, campaigns, and third-party brand applications comply with corporate, legal, regulatory, privacy, accessibility, and approval requirements.
Leadership and Resource Management
Lead, coach, and develop two Marketing Advisors – Cargo by setting objectives, assigning work, providing feedback, managing performance, and fostering collaboration, accountability, and continuous improvement.
Manage marketing intake and project prioritization by assessing business needs, defining deliverables, allocating resources, resolving competing priorities, and escalating risks as required.
Manage marketing budgets, agencies, vendors, and related financial processes, ensuring effective allocation of resources, supplier performance, quality, and value.
Identify and implement process improvements, tools, and scalable ways of working that increase marketing efficiency, maximize available resources, and enable the team to deliver greater business impact.
Performance and Optimization
Define marketing performance objectives and measures of success in partnership with the Marketing Performance Analyst, and be accountable for progress and results.
Review performance, address gaps, and translate marketing, customer, and brand insights into tested and scalable improvements that strengthen marketing effectiveness and business results.
Stakeholder and Business Leadership
Build strong cross-functional relationships with Sales, Product, Operations, Customer Service, Digital, Data & Analytics, Creative Studio, Legal/Regulatory, and other stakeholders to ensure marketing plans are customer-led, commercially relevant, and operationally feasible.
Represent Air Canada Cargo Marketing with internal and external partners and provide marketing leadership for customer, industry, and commercial initiatives.
Some domestic or international travel may be required based on business and project needs.
Qualifications
University degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
Minimum of five years of progressive marketing experience, preferably in a B2B, cargo, logistics, transportation, or international environment.
Demonstrated experience developing and executing integrated marketing and brand strategies, campaigns, and programs across multiple channels and customer touchpoints.
Previous experience leading and developing direct reports, including setting priorities, delegating work, providing feedback, and managing performance.
Strong project and portfolio management skills, with experience managing multiple priorities, stakeholders, budgets, agencies, vendors, approvals, and deadlines.
Strong strategic, analytical, and business judgement, with demonstrated ability to interpret marketing, customer, and brand insights and translate them into actions that improve performance.
Excellent written, verbal, presentation, and interpersonal skills, with the ability to influence decisions and lead cross-functional work across all organizational levels and with external partners.
Working knowledge of marketing technology and measurement tools, including content management, email marketing, customer relationship management, and analytics platforms;
Advanced expertise in Microsoft Office, including the ability to develop high-quality executive PowerPoint presentations and advanced proficiency in Excel and Word.
Demonstrated financial accountability, with experience managing marketing budgets, allocating investments against business priorities, and ensuring effective use of resources.
International marketing experience and knowledge of the cargo or international logistics industry are assets.
Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Conditions Of EmploymentCandidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.
Linguistic RequirementsBased on equal qualifications, preference will be given to bilingual candidates.
Diversity and InclusionAir Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest;
however only those selected to continue in the process will be contacted.
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