Regional Key Account Manager, Eastern Canada

General Summary
Cannara is looking for a Regional Key Account Manager to join the team in the Ontario market. The successful candidate will have a passion for the industry, as well as a strong working knowledge of the Cannara portfolio. The Regional Key Account Manager role is responsible for growing distribution, velocity, and share for Cannara’s brands across an assigned set of Ontario retail banners and independent accounts.This is a hybrid-structure role. It combines head-office key account management with dedicated in-market field time supporting store-level account coverage in the territory. Account management is 70%-80%, with market field coverage of 20%-30%. The ideal candidate has industry experience with established relationships as well as a business development mindset.Main Tasks and Responsibilities
Own regional key accounts across Ontario market as assigned – developing partnerships, acquiring new retail partners, prospecting for potential partnersManage sell-in to customers and focus on building executional trade plans that drive sell-throughWork with your accounts internal teams to support brand education, product knowledge, and develop collaborative, mutually beneficial selling strategiesIdentify short and long-term solutions to ensure sales targets are met through building strategic customer plans to sustain growth and address any sales gapsAchieve sales and profitability targets for assigned customers that support and deliver to the regional targetsProactively assess, clarify, and validate customer needs on an ongoing basis;
Work collaboratively with the sales team to understand strategic opportunities and review market performanceAnalyze data with the objective of developing sales plans that address the market conditionsPlan and execute a call cycle across priority accounts in the assigned territory, prioritizing by volume, distribution gaps, and growth potentialSupport field coverage gaps in Northern and Eastern OntarioMaintain accurate CRM entriesProvide clear, decision-ready weekly and monthly reportingQualifications
3-5 years of experience in the Canadian cannabis industry, with direct experience selling into the Ontario retail marketBachelor’s degree in Business, Sales, Marketing or related fieldLocated in the province of Ontario & able to work remotely from a home officeStrong understanding of cannabis and the industry regulationsPartner mindset through solution and fact-based selling to uncover customers needsExceptional communication skills, including verbal, written and presentationStrong analytical skills and the ability to turn insights into strategyPassion for cannabis and a drive to build a strong communityReliable transportation for field visits, valid driver’s licenseAvailable to work flexible hours, including evenings and weekends as neededExperience in managing multiple demands with tight deadlinesAbility to travel nationally, and to head office and facilities in QuebecThe list of tasks and responsibilities listed above is not exhaustive. It is therefore not a complete and detailed list of all the tasks and responsibilities that may be carried out by the incumbent of this position.
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