Performance Marketing Manager Cmh

Lead paid media and email marketing for CMH from Banff, Alberta, or an approved remote location, with remote travel expectations.As Performance Marketing Manager, you will manage CMH acquisition and nurture programs while supporting MWHS integration. The work spans paid media, SEO, email lifecycle programs, and CDP strategy. You will collaborate with Sales, Guest Services, Finance, Brand and Content teams, Alterra shared services, and a media agency.Key Responsibilities:
Define paid media goals, audiences, targeting priorities, and budget allocationDirect search, social, and display campaigns through Alterra’s media agencyBuild personalized email and lifecycle automation flowsOptimize search visibility through research and on-page recommendationsTrack ROI, CPA, CPC, conversion rate, and CTRRequirements:
Five-plus years managing paid media, email, and SEO programsExperience managing an outside agencyMinimum five years in an occupational health and safety roleStrong business data literacy and multiple-priority managementWillingness to pursue continuous professional developmentApply performance marketing, email lifecycle, SEO, and agency management expertise across CMH and MWHS growth programs.
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