Marketing Co-Ordinator

Description

Job Opportunity: Marketing Co-ordinator

Role Overview

Job Summary

Telecor has an opening for a Marketing Co-ordinator who can contribute to existing programs while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital marketing, email marketing, website content, social media, sales support, trade shows, event coordination, client communication, and promotional materials. 

The marketing communications coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. This role requires strong communication skills, creativity, accuracy, and the ability to collaborate effectively with internal teams, external vendors, channel partners, and customers. 

Key Responsibilities

Campaign Implementation: Implement marketing and advertising campaigns to support company sales, brand awareness, and visibility goals by preparing marketing and advertising strategies, plans, and objectives ; planning and organizing promotional presentations; and updating content calendars. 

Multi-Channel Support: Support the planning, coordination, and execution of marketing campaigns across digital, print, email, social media, website, and event channels. 

Email Marketing: Assist with email marketing activities by preparing campaigns, testing emails, managing contact lists, segmenting audiences, and assisting with campaign reporting. 

Collateral Production: Collaborate with the Marketing Manager to produce promotional materials, including brochures, one-pagers, case studies, newsletters, email campaigns, website content, and landing pages. 

Online Training Initiatives: Support and develop online training initiatives by assisting with the creation of new training courses, course registrations, user access, training records, exam tracking, certificates, and communication with training participants and internal teams. 

Stakeholder Collaboration: Collaborate with internal teams, external vendors, printers, web developers, consultants, and channel partners to complete projects accurately and on time. 

Brand Consistency: Maintain brand consistency across all marketing materials by following company standards, proofreading content, reviewing layouts, and ensuring consistent messaging and design. 

Visual Asset Creation: Edit product demo videos and support the design of marketing materials, graphics, and visual assets for new product launches and product-focused campaigns. 

Inventory Coordination: Keep promotional materials ready by coordinating requirements with the graphics department, inventorying stock, placing orders, and verifying receipt. 

Website Management: Maintain and update website content, including product pages, resource materials, blogs, forms, landing pages, and other marketing-related sections. 

Sales Enablement: Support the Sales team by providing updated sales materials, presentations, product information, customer-facing documents, campaign assets, and market research. 

Competitive Research: Research competitive products by identifying and evaluating product characteristics, industry trends, customer segments, advertising strategies, product positioning, pricing, and market opportunities. 

Event Logistics: Plan and support meetings, trade shows, webinars, and other events by identifying, assembling, and coordinating requirements ; creating booth graphics, developing schedules and assignments, coordinating mailing lists, assisting with event logistics, and communicating with clients, attendees, vendors, and internal teams before, during, and after events. 

Performance Reporting: Track and report on marketing performance using data from email platforms, website analytics, CRM tools, social media platforms, and other digital marketing systems. 

Professional Alignment: Update job knowledge by participating in educational opportunities and reading trade publications while accomplishing organizational goals by accepting ownership for new and different requests. 

Candidate Requirements (Must Have)

Experience: Direct experience in marketing coordination, digital marketing, communications, or a similar role. 

Domain Knowledge: Strong knowledge of traditional and digital marketing, content marketing, social media marketing, email marketing, and campaign coordination. 

Software Skills: Solid computer skills, including Microsoft Office, Photoshop, Illustrator, Adobe Creative Suite, Canva, WordPress, email marketing software, and social media platforms. 

Communication Layout: Strong writing, editing, proofreading, and core communication skills. 

Event Support: Experience assisting with event coordination, client communication, vendor coordination, and event-related administrative support. 

Systems Familiarity: Familiarity with content management systems (CMS), customer relationship management (CRM), and learning management system (LMS) tools. 

Technical Layouts: Working knowledge of HTML, email design, landing pages, website content formatting, and digital content best practices. 

Design Principles: Familiarity with the tools and concepts involved in graphic design, brand guidelines, print production, digital asset preparation, and visual content development. 

Video Capabilities: Basic video editing skills for product demo videos, training content, and promotional materials. 

Data Fluency: Experience using analytics tools to review campaign performance, website activity, email engagement, social media metrics, and marketing results. 

Project Management: Strong organizational skills with the absolute ability to manage multiple projects, prioritize tasks, and meet deadlines. 

Soft Skills: Excellent communication and presentation skills , alongside strong attention to detail, sharp problem-solving skills, and the ability to work both independently and collaboratively. 

Additional Skills Preferred (Not Required)

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications. 
• Experience working within a product manufacturer, technology company, B2B organization, or channel partner environment. 
• Prior exposure supporting product launches, trade shows, webinars, online training programs, newsletters, website updates, and digital marketing campaigns. 
• Experience working directly with CRM systems, online learning platforms, sales enablement tools, and website maintenance or refresh projects. 

Call to Action:

If you are a motivated marketing professional looking to make an impact at Telecor, we encourage you to apply! Click the apply button to submit your resume and cover letter. For further inquiries, please reach out to our HR team. We look forward to hearing from you!