Founding Dtc Growth Marketing Manager

Own Silvie’s search, paid advertising, and social growth from Toronto or Waterloo in a hybrid, full-time position reporting to the CEO.As Pontosense’s founding growth marketer, you will build acquisition for Silvie ahead of its January 2027 national launch. You will personally run SEO, AI search, paid ads, social, conversion testing, and weekly performance reporting. The role partners with Brand and Marketing on creative and product on the website and funnel. It suits someone who has grown a consumer or DTC brand across channels, can show campaign results, and makes decisions from data.Key Responsibilities:
Plan and launch SEO and AI search campaignsManage Meta, Google, targeting, creative tests, bids, and budgetsBuild organic social content and creator programsTest landing pages, offers, and checkout conversionReport CAC, conversion, and channel ROI weeklyRequirements:
Experience growing a consumer or DTC brandHands-on SEO, paid advertising, and social experienceAbility to demonstrate campaigns, content, and performance numbersStrong judgment when making decisions with limited dataUnderstanding of effective advertising and creative qualityDrive Silvie’s DTC growth through search, advertising, social, conversion testing, and disciplined channel measurement.
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