Senior Manager, NBA Measurement and Analytics

Job Responsibility:

Job Summary

What is the opportunity? Next Best Action (NBA) is a specialized group within RBC Personal Banking that combines, data, marketing, advanced analytics & AI to bring hyper personalization to all RBC clients across all client touchpoints. By leveraging RBC's large data scale, artificial intelligence (AI), privileged loyalty program and partnerships, NBA has the ambition to bring the best of RBC to help clients achieve their financial goals, tailoring the experience for every client such that the message is perfectly timed, presented in path and personalized for that specific client need. Embedded across Lines of Business and aligned with marketing, digital, and product teams, NBA is critical to deepening client relationships, increasing engagement, and enhancing how we show up for clients daily. NBA is foundational in RBC's Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC's ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation.

We're looking for a Senior Manager, NBA Measurement and Analytics to join the NBA group and contribute to the enterprise experimentation efforts. In this role, you will design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You'll help drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC's leadership in personalized marketing and financial advice. This is an opportunity to shape the future of client engagement at the #1 bank in Canada—named one of the world's most AI-mature financial institutions—where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.

What will you do?

• Design, execute, and evaluate enterprise-level marketing experiments across channels and client segments.

• Help build and evolve RBC's experimentation framework to accelerate test-and-learn velocity, ensure statistical rigour, and scale best practices.

• Translate complex test results into clear, actionable insights that influence strategy and campaign performance.

• Partner across Lines of Business, Data & Analytics, Technology, Digital, and Marketing to embed experimentation into the end-to-end campaign lifecycle.

• Present findings and recommendations to leadership to inform client engagement, personalization, and marketing strategies.

• Maintain documentation, ensure data security compliance, and promote best practices within the organization.

What do you need to succeed?

Must Have:

• Knowledge of advanced testing methodologies (e.g., uplift modelling, Bayesian methods, contextual bandits).

• Programming experience with large databases/datasets (using tools such as Python and Teradata SQL).

• Advanced proficiency in SQL.

• Advanced proficiency in developing reports using data visualization tools (most notably Tableau).

• Experience in designing and evaluating marketing experiments and interpreting results to drive business impact.

• Business acumen and understanding of enterprise marketing strategy and Banking products.

Nice to Have:

• Experience with enterprise personalization, targeting, or decision-making platforms

• An academic background in Data Science, Statistics, Mathematics, or a related field. An MBA or graduate-level education is an asset.

• Experience in financial services, digital marketing, or large-scale client engagement programs

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

Analytics Software, Business Statistics, Commercial Acumen, Decision Making, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-06-04

Application Deadline:

2025-06-25

Note : Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

I nclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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