Digital Marketing Strategist

We're growing our in-house marketing team and looking for a senior, hands-on Digital Strategist to own our digital marketing. You'll set the strategy for paid search and social, SEO and content, conversion rate optimization, and the measurement behind all of it.

This isn't a role where you review dashboards from a distance. You'll be in the accounts every day, and you'll have a real hand in shaping how the team works. You'll join a small, collaborative marketing team and work closely with our Marketing Manager.

About us

Centennial Windows & Doors is a Canadian, family-owned company that has served Ontario homeowners since 1981. Our company mission is to provide every customer and employee an experience with Centennial that exceeds their highest expectations. We offer an end-to-end solution for replacement windows and doors and are best known for quality, integrity, innovation, and energy efficiency. We have proudly served over 50,000 homeowners since 1981!

What you'll do

Paid search and social

• Set platform strategy, account structure, audiences, targeting, and bidding for ad platforms
• Manage digital budgets and pacing across platforms and campaigns
• Guide day-to-day campaign management through regular platform performance reviews
• Own the testing roadmap for audiences, creative, and offers
• Build strong working relationships with ad platform partners

SEO, content, and organic social

• Own keyword strategy and the blog content calendar
• Run technical and on-page SEO audits, and keep a prioritized fix queue for the team
• Run organic social: content calendar, copy, approvals, and scheduling

Conversion rate optimization

• Spot conversion opportunities in paid media and site data
• Write test briefs, define success measures, analyze results, and call winners

Measurement, reporting, and planning

• Own analytics and tracking (GA4, Google Tag Manager, conversion tracking, ad pixels), so the numbers can be trusted
• Set the attribution approach and manage first-party audiences
• Turn performance data into clear reports, insights, and recommendations for leadership
• Build digital forecasts, recommend budget shifts, and contribute to overall media planning
• Keep us compliant with CASL, privacy and consent requirements, and ad platform policies

Creative and messaging

• Write core messaging, landing page copy, and new digital campaign concepts
• Plan creative testing for digital ads and approve routine digital copy

Team and transition

• Direct internal team
• With the Marketing Manager, set standards for how the team uses AI tools and ensure processes are documented so knowledge is shared
• Stay current on search trends, platform changes, and the competitive landscape

What you bring

• [5–8] years in digital marketing, agency or in-house, managing ad platforms hands on
• Deep Google Ads expertise, including Performance Max, smart bidding, and search term management
• Working knowledge of SEO: keyword research, on-page, and technical fundamentals
• Working knowledge of conversion rate optimization, including planning and reading A/B tests
• Hands-on experience with conversion tracking, tag management, and attribution
• Strong analytics skills with GA4, Google Tag Manager, and Looker Studio or similar
• Experience forecasting and managing digital budgets
• Sharp copywriting for ads and landing pages
• Experience guiding or mentoring others
• Comfort using AI tools in your own work, and setting standards for how a team uses them

Nice to have

• Google Ads and Meta certifications
• Experience with integrated campaigns that span digital and traditional media
• Experience building or scaling in-house marketing capabilities
• CRM, email, and marketing automation experience
• Working knowledge of CASL and Canadian privacy requirements

Don't tick every box? Apply anyway. We'd like to hear from you.

What success looks like

• First 90 days: You know our accounts, tracking, and reporting inside out, and you've delivered early wins
• First 6 months: You've set a clear digital strategy and testing roadmap, and the team runs on consistent processes
• First year: Digital is driving measurable, growing results, and leadership trusts the numbers behind them

What we offer

• The starting salary for this position is $85,000 – $90,000. Actual pay will depend on your specific experience, skills, and qualifications.
• Company paid single health and dental benefits
• A high-impact role with real ownership and room to shape how the team works

How to apply

Send your resume and a short note about a digital program you built or turned around to [email protected] We'd love to hear what you changed and what the results were.

We thank all candidates for their interest; however only those selected for an interview will be contacted.

Centennial Windows & Doors welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.